资源描述：
《Practical Access to Service Design》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、KISDServiceDesignpracticalaccesstoanevolvingfieldServiceDesign1StefanMoritzServiceDesignPracticalaccesstoanevolvingfieldStefanMoritz,London2005KölnInternationalSchoolofDesignMEDes–MAEuropeanStudiesinDesignServiceDesignUniversityofAppliedSciencesCologneFachhochschuleKölnFacultyofCultu
2、ralSciences©Copyright2005StefanMoritz,Allrightsreserved.practicalaccesstoanevolvingfieldTouseanyofthecontentsofthisworkaFakultätKulturwissenschaftenpermissionoftheauthorisrequiredinwriting.Contact:hello@stefan-moritz.comTouseanyofthematerialthatdoesnotbelongtotheProf.BirgitMagerauth
3、orthepermissionoftheindividualoriginatorisHeadofdepartmentforServiceDesignrequired.ExecutivesummaryThissummaryprovidesaninsightintoServiceServiceDesignintegratesmanagement,market-ServiceDesignhelpstoDesignandhowitcanhelpaddresssomekeying,researchanddesign.Itactsasaninterfacechalleng
4、esfacingorganisationstoday.andconnectsorganisationsandclientsinanewway.ServiceDesignisanewholistic,multi-disciplinary,innovate(createnew)orintegrativefield.IthelpstoeitherinnovateorManyorganisationsinthemarkettodayareimproveservicestomakethemmoreuseful,us-workingtoimproveandinnovates
5、ervices,andable,desirableforclients,aswellasmoreefficienttherearemanygreatexamplesofthatinVirginandeffectivefororganisations.Atlantic,FirstDirect,FedEx,however,improve-mentisseldomdoneregularly,systematicallyorimprove(existing)servicesTheservicesectormakesupthebiggestpartofevenintent
6、ionally.Thatiswhythereisaneedfortheeconomy,upto70%ofGDP.However,servicesdedicatedServiceDesign.arenotasproductivefororganisationsandassatisfyingforclientsastheycouldbe.ServicesRecognisinghowServiceDesigncangiveorganisa-tomakethemmoreuseful,haveadesignproblem.tionsasignificantcompetit
7、iveadvantageisastartingpoint.Fromthere,togetinvolvedinProfessionalsintheservicesectorneedtorealiseServiceDesignitisessentialtofirsthaveacom-thattheyareinvolvedindesignanduseServicepleteunderstandingofitandthispapersetsoutDesigntoimproveit.Serviceshaveuniquefea-usable,desirableforclie
8、ntsindetailwhatisre
