principles of persuasion

《principles of persuasion》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、“Shane’sbookisfullof‘wake-me-up’businessideasthatIguaranteewillhelpincreaseyourmarketingresults.”JackDaly,NationalSalesSpeakerandAuthorof“CoachingCompaniestoGreaterSalesandProfits”HowtobeIrresistibletoYourCustomers“Aterrificbookthatwillhelpyougetmoregoodsandserviceshappilyexchanged.Inspirational

2、!”SteveLanning,ExecutiveDirector,NationalAssociationofBusinessCoachesbyShaneSparksPrinciplesofPersuasionPrinciplesofPersuasionHowtobeIrresistibletoYourCustomersbyShaneSparks1Copyright©2002byShaneSparks.Allrightsreserved.Thisbook,orpartstherof,maynotbereproducedwithoutpermissionfromtheauthor.Publ

3、ishedbySparksMarketingInc.1786TaylorStreetVictoria,BritishColumbia,CanadaV8R3E9PrinciplesofPersuasionHi,thanksfordownloadingmyebook.Justonethingbeforewebegin...Thisbookiscompletelyfree.Distributeittowhomeveryoulike,takefromitwhatyoucan,discardwhatyoucan’t.Knowledgeisliq-uid,haveasipfrommycup.Thi

4、sbookhasbeendownloadsthousandsoftimesbypeoplejustlikeyou—Businessowners,employees,managers,andthecurious.Itisreallyimpossibletoknowhowmanypeoplehavereaditandpasseditalong.TheseshortlessonsarebasedonarticlesIhavewrittenandsentoutallovertheworld.TheyareafewsimplelessonsI’velearnedandIhopetheyserve

5、youaswellastheyhaveme.I’mgivingthemtoyouinthisebookbecauseIhavefalleninlovewiththedemocracyandfreedomofanebook.Itisknowledgeliberated.Ionlyhaveonerequestfromyou.AllIaskisthatyoukeepitwhole.Don’tdistributeindividualpagesorexcerpts.Don’tborrowbitsandpieces.Alotofefforthasbeenputintocreatingabook.I

6、knowyouunderstandandwillrespectmywish.Iknowyouaregoingtoenjoymylittlebook.Andifyoucanspareafewmoments,I’dlovetohearwhatyouthoughtofit.Sendmeanemailatshane@sparksmarketing.ca3PrinciplesofPersuasionContentsIntroduction............................................81.HowtoIncreaseSales5,500%.........

7、.................112.TheGoodwillBank..................................133.IWillNeverBuyGasAnywhereElseAgain...............144.PickersandPlanters..................................165.UncleCharlie..............................