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1、Doesframingwork?AnempiricalstudyofSimplifyingModelsforsustainablefoodproductionKOENJASPAERTa,FREEKVANDEVELDEa,b,GEERTBRÔNEa,c,KURTFEYAERTSaandDIRKGEERAERTSa,*AbstractWeinvestigateempiricallywhetherframingingeneral,andtheuseofSimplify-ingModelsasaframingtoolinparticular,hasaneffectonthewaytop
2、icsarecognitivelyconstrued.Existingstudiesonframinginlinguisticshaveeitherbeentheoreticalordescriptive.Goingbeyondsuchmethodologicallysimpleapproaches,weuseamorerigidtestdesigninvolvingtheuseofacontrolgroup,theconstructionoftestconditionsinwhichdifferentSimplifyingModelsconstitutethemajorsou
3、rceofvariation,theinclusionofindependentvariableslikeageandpriorknowledgeofthesubjects,andtheuseoflinearandlogisticregressionanalysis.Ourresultsshowthatourmorerigidmethodologicalap-proachyieldsamorereliableimageoftheeffectofSimplifyingModelsonthewayinwhichpeopledealwithinformationonacomplext
4、opiclikesustainablefoodproduction.Fleshingouttheseeffectsfurthermayintimeleadtoabetterinformedconstructionofcommunicationoncomplexsocialtopics.Keywords:Simplifyingmodel,framing,empiricalevidence,sustainablefoodproduction.1.IntroductionInthelastdecadeinsightsandmethodsfromcognitivelinguistics
5、andcognitivediscourseanalysishavebeenintroducedintothestudyofthesocial,*Authors’affiliations:aUniversityofLeuven(DepartmentofLinguistics,BlijdeInkomststraat21,P.O.Box3308,BE3000Leuven),bResearchFoundationFlanders,cLessiusUniversityCollege.ThisarticleisbasedonresearchthatwassupportedbytheKing
6、BaudouinFoundation.TheauthorswishtothankBertOben,KarenVerachtertandSientjeMaesfortheirassistanceincarryingoutthestudyandDirkSpeelmanforhismethodologicaladvice.TheyalsowishtothankthreeanonymousreviewersandtheassistanteditorofCognitiveLinguisticsfortheircommentsonanearlierversionofthearticle.E
7、mailaddressforcorrespondence:.CognitiveLinguistics22–3(2011),459–4900936–5907/11/0022–0459DOI10.1515/COGL.2011.018©WalterdeGruyter460K.Jaspaertetal.politicalandculturaldimensionsoflanguage.Thisismostprominentlythecas
