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1、EuropeanBeveragesPrimerEquity
2、Europe
3、Beverages10January2014(corrected)GlobalBeerPrimer2014NikOliver>>+442079959304ResearchAnalystMLI(UK)Deepdiveintotheglobalbeermarket;industrystructure,profitpoolsanddetailedcountrysnapshotsnik.oliver@baml.comInthisprimerweprovide
4、adetailedoverviewoftheglobalbeermarketincludingindustrystructure,themajorglobalprofitpools,HenryDavies>>+442079956191ResearchAnalystpricing/affordability,capextrends,supplychainandamarginbenchmarkingbymajorbrewer.Onpages51-97weincludeMLI(UK)comprehensivecountryleve
5、lsnapshotsofthetop30beermarkets(incl.pricebuildups,volumesovertimeandbychannel,henry.davies@baml.compricesegmentandpacktype,andbrand/companymarketshare)withadeeperdiveintothemajormarketsoftheUSA,Brazil,CarlWalton>>+442079961591China,Russiaaswellasanoverviewofthesma
6、llerAfricanmarkets.ResearchAnalystMLI(UK)Globalbeerindustrystructure:Big4globalbrewerscontrol48%ofglobalvolumes&81%ofprofitscarl.walton@baml.comThebeerindustryishighlyconcentratedfollowing15yearsofconsolidation;48%ofthe2bnhlglobalbeermarketiscontrolledIlzeRoux>>+27
7、113055195bythebig4brewers;ABInBev,SABMiller,Heineken&Carlsberg,onaconsolidatedbasis,risingto67%ifweincludethenextResearchAnalysttailofbrewers;Asahi,Yanjing,Kirin,MolsonCoors,AnadoluEfes&Diageo.Duetotheirscaleanddominanceofthelargest&MerrillLynch(SouthAfrica)ilze.ro
8、ux@baml.comhighestmarginbeermarketsweestimatethatthebig4brewerscontrol81%ofthe$32bnglobalbeerprofitpool.BryanD.Spillane+16468551979Largevariationsinpercapitaconsumption,Africa,China&partsofLatAmofferthebiggestvolumegrowthResearchAnalystGlobalbeerconsumptionpercapit
9、a(PCC)averaged28litresin2013butvariedsharplybymarket,rangingfromhighsofMLPF&Sbryan.spillane@baml.com100litresandaboveinGermany&Polandto<10litresinemergingAfrica.InEM’s,beerPCCiscloselycorrelatedwithGDPperFernandoFerreira,CFA>>+551121884252David.Bussmann@asiamezzani
10、ne.com.capita/affordability,whereasinmoredevelopedmarketsPCCismoreinfluencedbyculturalfactorse.g.lowshareofthroatinResearchAnalystwinedrinkingnat
