Hotel Yield_Management

《Hotel Yield_Management》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、HotelYieldManagement–EducationalKitINDEXINTRODUCTIONGENERALOVERVIEW03-121.INTRODUCTION131.1TheChangingMarketplace13-141.2TheParadigmShift14-151.3HowToMeasureBusinessPerformance16-171.4.TheManagementProblem17-191.5YieldManagementUsers:TheCurrentSituation19-211.6Today’sLimitInApply

2、ingYieldManagement21-222.WHATEXACTLYISYIELDMANAGEMENT23-242.1TheYieldManagementDefinition24-252.2TheTrade-offBetweenRateandRevenue25-262.3TheRevenueImpactOfRateDifferentiation26-282.4MarketSegmentationAndFencing29-302.5WhenDoSegmentsBook302.6TheInformationProblem31-322.7HotelYiel

3、dManagementObjectives332.8TheHistoryDevelopment33-343.PRECONDITIONSFORTHESUCCESSFULAPPLICATIONOFYM353.1BasicYieldManagementRequirements35-363.2YieldManagementBenefitsInViewOfPropertyTypes38-393.3BasicYieldManagementSystemRequirements39-434.TYPICALYIELDMANAGEMENTSYSTEMLAYOUT445.TH

4、EYIELDMANAGEMENTCONCEPT455.1TheYieldManagementControlDimensions45-475.2MethodsOfCapacityControl47-495.3YieldManagementDecisionSupportTools50-535.4ForecastingTechniques53-566.RESERVATIONCONTROLS566.1TheSalesControlToolbox566.2OverbookingPhysicalInventory56-616.3OptimalInventoryAll

5、ocationRateClasses61-626.4DurationControl626.5HowToManageGroupRequests636.6ManagingProductInventory637.RESERVATIONSYSTEMTOPICS647.1SeparateAndNestedBookingClasses64-657.2VirtualNestingStructure637.3HotelYieldManagement:Wherearewegoing66-67INDEXPage1of818.HOWHOTELROOMSWILLBEBOUGHT

6、&SOLDTOMORROW688.1TheCommunicationHighways688.2ReservationProcessing:ManualversusTotalAccess698.3ElectronicDistribution69-738.4DistributionChannels&CostControl73-748.5TheDifferenceBetweenHotelsandAirlines748.6FinalRemarks–Outlook74-75DEFINITIONOFTERMINOLOGY76-77WORKSHOPYIELDMANAG

7、EMENT:ObjectiveandSolution78-81Page2of81


IndexAsilentrevolutionistakingplaceinthelodging&travelindustry,affectingthewaycompaniesaremanagedandoperatedinaprogressivelydere

8、gulatedeconomicenvironment.Theconceptoft