LOMS-Case 2-Internet-Ex 1-Transcript

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1、Case2–Internet–Ex1–TranscriptInthisnextcaseit’saboutasoftwarecompanythat’shavingtroublegrowingandwhatIwantyoutopayattentiontointhisparticularexampleis,Iwouldconsiderthiscase,probablyI’dgiveitaCgradeorperhapsatbestaB-grade.Andbasicallywouldnothavepassedthispersonontothefollowinground.Andth

2、erewereprobablythreemajormistakesthatthispersonmade,soletmepointoutwhattheyareandIwantyoutolistenforthemandnoticeitasyouhearit,thiswayyoucankindofknowwhattoexpectandnotgetoverlyconfused.Thefirstthingisthecandidateactuallydidgettherightanswer,sotheendconclusiononthecase,ifIrecallcorrectly,

3、wasactuallycorrect.AndthereasonIwouldnotpassthispersontothenextroundis,notthattheygottheincorrectanswer,butratherhowtheygotthecorrectanswerwasnotappropriate.Whichleadsmetobasicallytheydidn’tfollowtheprocessthatwassystematic,theybasicallygotalittlelucky.Thesecondthingyou’llnoticeis,noticet

4、hequestionsthatthecandidateasks.Thecandidatejumpsaroundfromoneideatoanunrelatedideatoayetanotherunrelatedidea.Andsoit’sveryhardtofollow,andsoratherthanlettingdataandanalysisdrivewhat’sthenextquestionyouask–whichiswhatyou’resupposedtodo–thiscandidatewasbasicallyusingintuitiontoguessatwhatt

5、heanswermightbeorcouldbe.Andthemotivationforaskingaparticularquestionwasreallyjusttheygotanidea,andinaconsultant’scaseyouwanttonotjusthaveanidea,butyouwanttheideastocomefromandcomeoutofthedata.Thethirdthingthatyounoticeisyou’llnoticethatinalotofthequestionsthepersonasked,Iwouldmentioncert

6、ainpiecesofinformationthatwereactuallyquiteimportant,andthecandidateactuallyglossedoverthatinformationanddidnotaskanyfollow-upquestions.Nowthisisimportant,becausewhenyoudoacasetheframeworksaremeanttoreallyhelprevealinsightfulinformationthatcanfurtherrefineyourhypothesis.Andtheideaisyouuse

7、theframeworktostartacaseuntilyoufindthatnewinsightfulpieceofinformationandthenoftentimesyouwilldeviatefromtheframeworktouseamoreappropriateproblemsolvingapproachontheissuetreetoresolveaparticularissueonceyouhavediscoveredit.00:02:28Sointhisparticularcasethecandidate