电子商务英语 电子商务英语10

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1、Keypoint:usefultermsanddefinitionsofe-commerceDifficultpoints:writingskillsofheadlineofadsRequirementBytheendofthislesson,youshouldbeabletohaveagoodcommandof□e-commercetermsgiveninthelesson□writingheadlinesandsupplementaryitemsBytheendofthislesson,youshouldbeableto□knowthestructureofanadverti

2、sement□analyzethesuccessfulwaysofStarbucks□knowtheinformationsuperhighwayStarbucks—SharingSuccessAbstract:ThearticletellsofthesuccessfulexperienceoftheriseofStarbucks.Itsideaisthatsuccessisbestwhenit'sshared.Andtheabilitytogetpeopletothinkpassionatelyanddothingsasifitweretheirownbusinesscanon

3、lybeachievedwhentheyaretrulypartofthebusiness.Keywords:Starbucks;values-andculture-basedbusiness;competitiveadvantageNewWordschroniclen;v.记事；记述；载入编年史holddown（美口语）保持；维持irreversiblea.不可逆的；不可改变的havealottodowith与……很有关系MobyDickn.中译本翻译成《白鲸》beann.(美俚)一块钱，BeanStock小额股票losesightof忽略；忘记alignmentn.定位；结盟

4、；校正play…(up)with以……自娱hungryfora.渴望的proliferationn.扩散；激增constituency全体选民；顾客；赞助者fragilityn.脆弱；脆性attritionn.摩擦；损耗SentenceExplanations1.AftergraduatingfromNorthernMichiganUniversity,SchultzspentthreeyearsinsaleswithXerox,beforemovingontoahousewarescompanythatsoldcoffeegrinderstocompaniessuchasSta

5、rbucks,whichhadfourstoresbackthen,andsoldcoffeebythepound,notthecup.舒尔茨从北密执安大学毕业后，他先在施乐公司干了3年销售，然后又去了一家家居商品公司，该公司向诸如星巴克这样的公司销售咖啡研磨机。当时的星巴克有4家分店，按磅而不是按杯卖咖啡。这个句子是一个复合句。主句的句型结构是主+谓+宾，即：Schultzspentthreeyears.由that引起的定语从句修饰先行词company,在这个定语从句中,含有一个由which引起的非限制性定语从句,修饰先行词Starbucks。句子中有两个非谓语动词gradua

6、ting和moving，都是动名词，由它们引起的动名词短语分别做介词After和before的宾语。2.Whenhecouldnot,heleftin1986toopenhisownstores,IIGiomale,whichweresuccessfulenoughforhimtobuyouttheStarbucksCoffeeCompanyayearlater,withthehelpoflocalinvestors.在说服未能奏效之后，他于1986年退出了星巴克，自己开了一家“每日咖啡店”。生意相当成功，足以使他于次年在当地投资者的帮助下，购买下星巴克咖啡公司。IIGiorna

7、le（意）每天，是舒尔茨开的咖啡店的名字。3.Andthedrivingforceofthecompanyhasalwaysbeentryingtoachievethisveryfragilebalancebetweenrecognizingthecompany'sresponsibilityforlong-termvalueandprofitabilityfortheshareholders,andthemostimportant,constituencyandresponsi