multimodal transport systems

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1、MultimodaltransportsystemsObjectives–strategies–projectsRuthSchawohlSWM/MVG,StrategicPlanningMunich,GermanyIRBCconference„SmartCities“/November5th2014PresentationOverviewMünchnerVerkehrsgesellschaft(MVG)ChangesandchallengesintheareasoftransportandmobilityAdaptingtoachangingworld2Münch

2、nerVerkehrsgesellschaft(MVG)Germany’ssecond-largestmunicipaltransportcompanyFullsubsidiaryofStadtwerkeMünchen(publicutilitycompany):water,electricity,naturalgas,(district)heatingandtelecommunications,publictransportProvidesinfrastructureplanning+buildingandoperatingservices(undergroun

3、d,busandtram)Approximately3,000employees3MVG–FactsandfiguresSizeoftransportregion436sqkmNo.ofundergroundlines7No.oftramlines13No.ofbuslines69RollingstockUnderground564Tram108Bus275Passengers(2013)544MOnly4%ofthecitizensofMunichneverusepublictransport4Customer-orientedprojects5Welcomep

4、ackfornewresidentsProject2013/2014InteractivedialoguemarketingprocessHouseholds41,400contactedSendoutwelcomepackstonewResponserate20%residentsplusfollowupcallsGoalsIncreaseknowledgeandawarenessofModalSplitShiftexistingmobilityservicesPublicTransport+7.6%Moreenvironmentallyfriendlytrip

5、s(PT,Cars-3.3%walking,cycling,sharingsystems)IndependentimpactevaluationbyDr.SebastianBambergofJustus-Liebig-UniversityGießenandstadt+planMünchenduringthepilotprojectin2005.6Schoolchildrenproject“MobiRace”ProjectInteractiveclassesfor10-12year-olds3schooldays;publictransportrallyonfina

6、ldayIfeelmuchmoreGoalsconfidentusingpublictransportnow.Mobi-SupportindependentuseofpublictransportRaceisfun!TeachsafeandconsideratetrafficbehaviorIncreaseaffinitytowardsenvironmentallyfriendlytransport7SeniorcitizenprojectProjectSeniorcitizensmakeupapprox.30%ofMVGcustomersPublictransp

7、orttraininginsmallgroupsforseniorcitizensinMunichTrainedstaffandextrabusonlocationThankyoufortakingsuchgoodcareofyourcustomers!GoalsIncreaseconfidencetomakeindependentuseofpublictransportEnhancesenseofsecurity(e.g.teachhowtopreventfallsonbuses,practiceenteringandalighting,…)8Changesan

8、dchal