09-Strategic pricing and management of distribution channels

《09-Strategic pricing and management of distribution channels 》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、3/24/2016StrategicPricing&ManagementofDistributionChannelsHotelDistributionChannelsHotelDirectE-mailGroupSalesGlobalDistributionVariousSystemIntermediariesHOTELPMSCentralReservationTelephoneSystemOnlineWalk-inTravelAgencies13/24/2016PropertyManagementSystem(PMS)Thehardwareandsoftwareusedto

2、recordreservationsgueststayinformation,andpayments,aswellastorecordandstoreotherrelevanthoteloperationsdataHotelDistributionChannelsHotelDirectE-mailGroupSalesNON-ELECTRONICGlobalDistributionVariousSystemIntermediariesHOTELPMSCentralReservationTelephoneSystemELECTRONICOnlineWalk-inTravelAg

3、encies423/24/2016ElectronicDistributionChannelsCRSIDSGDSRMEssentialTermsCentralReservationSystem(CRS)accepthotelguests’reservationscommunicatethemtoanindividual’shotelPMStoday,mostbrandsaccomplishthiselectronically33/24/2016CentralReservationsSystemCRSCallCenterGDSBrandedWebsiteGlobalD

4、istributionSystem1SellingofhospitalityproductsandservicesviathecomputerOfferingtheinventoryofmultiplecarriersand2varioussuppliersofhospitalityproductsandservicesFacilitatingsaleofhospitalityproductsand3servicestoorganizationalbuyers,suchastravelagents43/24/2016GlobalDistributionNetworkNetw

5、ork1Network2HOTELGUESTPMSTRAVELCRSAGENTSSWITCHWORLD-AMADEUSGALILEOSABRESPANWORLD-AMADEUSGALILEOSABRESPANGlobalDistributionNetworkAswitchisdefinedasasingleHOTELelectronicconnectionthroughPMSwhichahospitalityprovidermustNetwork1passfirstbeforebeingconnectedCRStotheGDS.Therearejusttwoswitches

6、operatingtodaythatconnecttheentirehospitalityindustry,PegasusandWizcom.SWITCHWORLD-WORLD-AMADEUSGALILEOSABREGALILEOSABREAMADEUSSPANSPANTRAVELAGENTSNetwork2GUEST53/24/2016NegotiatedRateLoadingProcessinGDSCRSopensViewershipGroupCRScreatesPOSNegRatesinGDSHotelloadsNegRatesGalileointoIndividua

7、lRoomCRSPCCMaster“Switch”PCCHotelCRSPCCHotelPCCContractsCorporation11InternetDistributionSystem(IDS)1Proprietarysite(individualunitand/orCRS)Aelectronicsystem2Merchant/RetailModelFacilitatepurchasesof3Opaquesitehospitalityproductsand4Auctionsiteservicestothe