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1、JoePulizzi.andRosebyRobert©2011reserved.rightsCopyrightAllTheReal-WorldGuideforCreatingPassionateSubscriberstoYourBrandByRobertRoseandJoePulizzi•ForewordbyJeffHayzlettTableofContentsForeword.......................................................................

2、.....................................4Introduction........................................................................................................7Part1:ContentMarketingStrategy1BuildtheBusinessCase.......................................................

3、.........................142Who’sonFirstandWhy..................................................................................363CreatetheJourney:DevelopingYourPillarsofContent...................................JoePulizzi.56andRose4DiggingYourChannels........

4、...........................................................................76byRobert5PuttingItAllTogether©2011.....................................................................................reserved.86rightsCopyrightAllPart2:TheProcessofContentMarketing6T

5、heFourStagesofaContentMarketingProcess............................................917WelcometoWorkflow...................................................................................1018TheToolsofContentMarketing..............................................

6、......................1179GettingtheChoirtoSing..............................................................................12710TalktheTalkandListenIn.........................................................................13911Measurement:DevelopingYourPyram

7、ids..................................................15012BeyondContentandMarketing..................................................................164Conclusion...................................................................................................

8、...171Acknowledgments...........................................................................................1753ForewordJoePulizzi.andThechiefadvertisingofficerisdead.Lo