新视野商务英语综合教程Unit2

新视野商务英语综合教程Unit2

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时间:2019-08-02

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1、UnitOverviewBystudyingthisunit,youareexpectedto:•learnthecommontypesofcompanystructure;•describeacompany’sstructure;•knowhowtowriteane-mailtointroduceanewcolleague.Unit2CompanyStructureUnit2CompanyStructureUnit2CompanyStructureTask1Task2Inacompanytherearevariousdep

2、artmentswithdifferentfunctions.Discusswithyourclassmatesthespecificfunctionofeachofthefollowingdepartments.Task1123456Unit2CompanyStructureTheHumanResourcesDepartment(人力资源部)isresponsibleforthemanagementofacompany’sworkforce,andoverseesthepracticesandpoliciesthataff

3、ecttheorganization’semployees.Itisresponsiblefortheattraction,selection,training,assessment,andrewardingofemployees;itoverseesorganizationalleadershipandculture,andensurescompliancewithemploymentandlaborlaws.Unit2CompanyStructureTheCustomerCareDepartment(客户服务部),als

4、ocalledCustomerServiceDepartment,istoattractandretaincustomers.Peopleinthisdepartmentconsultcustomersabouttheirneedsviae-mail,telephoneorinperson.Theyhandleandresolvecustomercomplaints,andconductcustomersatisfactionsurveysonaparticularproductorservice.Unit2CompanyS

5、tructureTheMarketingDepartment(市场部)createsvalueforcustomersandbuildsstrongcustomerrelationshipsinordertogetvaluefromcustomersinreturn.Itsjobincludesidentifyingtargetcustomers,clarifyingcustomers’needs,keepingtrackofthetrendsofaparticularfield,anddevelopingproductpr

6、omotionandadvertisingactivities.Unit2CompanyStructureTheBoardofDirectors(董事会)isveryinfluentialinacompany.Itdecidesthedirectionthecompanyheadsforandisdirectlyaccountabletotheshareholders.Eachyearthecompanywillholdanannualgeneralmeeting(AGM)atwhichthedirectorsmakeare

7、porttotheshareholdersontheperformanceofthecompanythisyear.Unit2CompanyStructureThePublicRelationsDepartment(公关系部)isresponsibleforgivingagoodPictureofthecompanytothepublic.Itmanagesthepublicrelationsstrategy,takescareofthecompany’srelationshipwiththemassmedia,andpro

8、videsthepublicwithnecessaryinformationsoastomaintainagoodrelationwiththepublic.Unit2CompanyStructureTheProductionDepartment(生产部)istoturninput(e.g

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