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1、InternationalBusinessCorrespondence1.Explain7Csprinciplesinwritingbusinessletter.-Clarityisthemostimportantcharacteristicofgoodbusinesswriting.Itmeansconveyingyourmessagetotherecipientwithoutbeingmisunderstood.-Consideratenessmeanssharingyourreader’spointofviewandkeepingyourreader’sneedsinmi
2、nd.Consideratenessmainlyliesin“you-attitude”.-Courtesyismorethanpoliteness.Agoodbusinesslettershouldbepositive,friendly,sincereandtactful.Subjunctivemoodisoftenusedtogiveapoliterequest.-Completenessimpliessendingcompleteinformationtotherecipient.-Concisenessistomakeyourpointbriefandclear.The
3、messageyouconveyisasshortaspossiblewhilebeingcomplete.-Concretenessistomakethemessagespecific,definiteandvivid.Itisimportantespeciallywhenwewritecontracts,agreements,notices,advertisementsandbusinessletterslikeinquiriesandoffers.-Correctnessrefersnotonlytocorrectusageofgrammar,punctuationand
4、spelling,butalsotostandardlanguage,properstatement,accuratefiguresandthecorrectunderstandingofcommercialjargons.2.Whatarethemainchannelsforanewfirmtoestablishbusinessrelation?1)Internet2)Attendanceattradefairsandexhibitionsheldathomeandabroad(aretraditionalbutthemostconstantlyusedchannelsfor
5、merchantstoapproacheachother).3)Banks4)CommercialCounselor’sOffice5)ChambersofCommercebothathomeandabroad第5页共6页InternationalBusinessCorrespondence6)TradeDirectory7)Advertisements8)Mutualvisitsbytradedelegationsandgroups,etc.3.Giveabriefdescriptionofnegotiationprocedureofforeigntrade.Asweallk
6、now,nocustomers,nobusiness.Therefore,companiesmusttrybyallmeanstoseekfornewconnections-First,establishingbusinessrelationsisrequired,whichmayinvolvewritingself-introductionletterthatincludesthefirm’sbasicinformation,advantages,businessscope,etc.-Second,itcomestoinquiresthatfallintotwocategor
7、ies:businessinquiresandstatusinquires.-Third,itwillbeoffersandcounter-offers.Anofferisaproposalbysellerstobuyersinordertoenterintoacontract.Acounter-offerisvirtuallyapartialrejectionoftheoriginalofferandalsoacounterproposalinitiatedbythebuyerortheo
