Food for Thought

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1、FoodforThought!食物品牌受到保护IsScotchyourfavouritetipple?FormanypeoplearoundtheworldaglassofScotchistheirfavouritetipple.Scotchwhiskycancomeinblendedorsinglemaltvarieties.Connoisseursofthedrinkdebateitstone,tasteanditsageingprocess.Distilleriesaroundtheworldpro

2、ducethedrinkbutwhisky-makersinScotlandhavebeentryingtoprotectitsname,sayingthatonlywhenit'smadetherecanitreallybeScotch.Theysayit'stheirdistillingprocessinvolvingbarleyandwaterthatmakestheirproductunique.Whiskyisbigbusinesswithalmost£1.5billion(15billiony

3、uan)worthofitexportedinthefirsthalfofthisyear.Now,anewagreementbytheChinesegovernmentisexpectedtomeanthatScotchsoldinChinawillhavebeenproducedinScotland.TheUKAgricultureMinister,JimPaice,says"IfitsaysScotchwhiskyonthebottleitwillbeScotchwhiskyinthebottlei

4、nChina'sbars,restaurants,hotelsandhomes."Thisisnotthefirsttimeafoodhasbeenprotected.InEuropemanytypesoffoodhavebeengivenspecialprotection.Forexample,theChampagneregionofFranceishometothedrinkofthesamename.Localproducershavefoughthardtomakesureonlysparklin

5、gwinemadetherecancarrythenamechampagne.TheEuropeanUnionhaslegallyprotecteditsnamewiththeTreatyofMadridanditsprotectionhasbeenacceptedbymanyothercountriesworldwide.Numerousotheredibleproductshavetheirregionalnamesprotectedbutwhyisitsoimportant?Well,givinga

6、productitsnameoforigindoesaddvaluebygivingitaUSP–it'suniquesellingpoint.Consumersknowwhereithasbeenmadeandthatit'sbeenmanufacturedtoanexclusiverecipeandultimatelythatittastesfantastic.Atleastfromnowon,everyoneinChinawhoenjoysa'weedram'knowstheyaredrinking

7、agenuineScottishproduct.Glossary·tipple酒·whisky威士忌·blended调和的·singlemalt单一麦芽的（威士忌）·connoisseurs鉴定家，行家·tone颜色·ageing使陈化·distillery酿酒厂·barley大麦·toexport出口·agreement协议·toprotect保护·treaty条约·edible可食用的·regional地方的·origin来源·tomanufacture制造·ultimately最终，最后·weedr

8、am一小杯威士忌酒·genuine真的Britain'sNicknameSurvey英国地名绰号调查CharityCataloguesBritishPlaceNicknames英慈善机构着手编纂地名绰号Doesyourlocaltownhaveanickname?Ifso,whatdoesitsayabouttheareaandthepeoplewholivethere?Manycitiesarerecognisedacros