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1、WhereAreWeGoing,Dad?WhereAreWeGoing,Dad?presentsanewgenerationofmenwho,inabreakfromChinesetradition,nowtakeanactiveroleintheirchildren'slives.综艺节目《爸爸去哪儿》展现了打破中国传统的新时代男人积极参与到子女生活中的情景。FivecelebrityfathersandtheirchildrentraipsearoundChina,ridingcamelsthroughthewesterndeserts,fishingofftheeastco
2、ast,andsellingvegetablesfortheirbusfarehomeinremotesouthwesternYunnanprovince.Onedaddoesn’tknowhowtodohisdaughter’shair,butgivehimacoupleofepisodes—he’llfigureitout.Anotheronemustsurvivewithhissonforthreedaysinthedesert,where,becauseneithercancook,thetwoonlyeatinstantnoodles.五位星爸和他们的子女走遍大江南北，
3、或而西部沙漠骑骆驼、东部海边捕鱼，或而远上西南的云南省为赚车费去卖菜。有位爸爸不会给女儿梳头，但若给他一些时间，应该能学会。还有一对父子必须在沙漠生活三天，因为都不太会做饭，父子俩只能吃泡面。ThesestorylinesarepartofWhereAreWeGoingDad?which,sinceitsdebutinOctober,hasbecomeoneofChina’smostpopulartelevisionshows,averagingmorethan600millionviewerseachweek(andmorethan640milliondownloadsonli
4、ne).Sponsorshiprightsfortheshow’ssecondseasonsoldfor312millionyuan(about$50million),morethantentimeshigherthantherightstothefirstseason.AndsearchesforWhereAreWeGoingDad?turnupover40millionhitsonSinaWeibo,China’sTwitter.以上都是《爸爸去哪儿》的部分情景。该节目从十月份首次播出以来，已迅速成为中国人气最旺的电视节目，每周有平均6亿人收看，且网络下载量也超过6.4亿。节
5、目第二季的冠名权售价是3.12亿元（约0.5亿美元），比第一季的高出了十倍。同时关于《爸爸去哪儿》的搜索在新浪微博上就超过了4000万。Whataccountsfortheshow’spopularity?TheshowfeaturesanewgenerationofChinesefathers,who,aspartofthecountry’sburgeoningmiddleclass,havefacedmoreexposuretomodernchild-rearingtechniquessuchastakinganactiverolewiththeirchildren.是什么原
6、因导致这档节目如此火爆？节目聚焦于中国新一代父亲——他们是新兴中产阶级，面临许多现代社会养育子女的问题，比如怎样和子女积极互动交流。“IntraditionalChineseculture,theconventionalconceptionofparenthoodisthatthefatherissternandthemotheriskind.Butontheshow,weseefatherswhoaremuchgentlerontheirkidsandmoreinvolvedintheirupbringing,”saidLiMinyi,anassociateprofessoro
7、fearlychildhoodeducationattheleadingBeijingNormalUniversity.“ThisshowraisesanimportantquestionformodernChinesesociety—whatistheroleoffathersintoday’sChina?”“在中国传统文化中，人们对父母的固有观念就是‘严父慈母’。但从节目中，我们可以看到爸爸们对子女呵护有加，也很关心他们的成长。”北京师范大学的学前教育副教授李敏谊这样表示。“
