资源描述：
《Crisis management in social media》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、CrisismanagementinsocialmediaAuthors:GabrielModéusTutor:DoctorSarahPhilipsonRickardPaulssonHelenaOlssonExaminer:DoctorRanaMostaghelDegreeofMasterofScienceinBusinessandEconomicsSubject:CrisismanagementandMarketingsocialmediaLevelandsemester:BachelorThesis,15ECTSth6semester,Spring2012ACKNOWLEDGEMENTTh
2、isbachelorthesiswaswrittenbetweenMars19thandMay25th2012,attheLinnaeusUniversity,CampusVäxjö.Duringthisperiodmanypeoplesupportedusandhelpeduswithfeedback,answers,proofreadingandsoforth.Onthispagewewanttothankallthesefantasticpeople,withoutthemthisthesiswouldnotbeclosetowhatitis.Firstofallwewouldliket
3、othankourtutorDoctorSarahPhilipsonwhohasbeengivingussupportandinspiration.WealsowanttoshowourgratitudetoourexaminerDoctorRanaMostaghelwhoalsohasbeengivingusfeedbackandsupport.Ahugethankyoualsogoesouttoouroppositiongroupsthathavebeenprovidinguswithvaluablefeedbackforthisthesis.Wewouldaswellliketosend
4、ourgratitudetoallthepeoplethathavebeentakingtheirtimeansweringoursurvey.Theircontributiontoourprojecthasbeenofgreatvalue.OurgratitudealsogoesouttoourintervieweesMrArnberg,marketingandcommunicationmanageratBineroHosting,andMrsDahlgren,whoisresponsibleforpress,researchandcrisiscommunicationatLinnaeusU
5、niversity.Theiranswersandtimehavegivenusplentyofinformationandunderstandingofourproject.WealsosendourgratitudetoMrHenningson,HeadofMarketing&CommunicationatIfInsuranceCompany,forsharingtherawdatafromIf’sownresearchintheareaofcrisismanagementinsocialmedia.Last,butnotleastwewouldliketothankourfriendsa
6、ndfamiliesthathavenotonlybeenhelpingandsupportingus.Butalsobeenabletobearwithusduringthisperiod,whenwehavehadplentyworkandbeentalkingaboutourthesis,evenduringourfreetime.Växjö,May25th,2012GabrielModéusRickardPaulssongabriel@modeus.serickard.paulsson@hotmail.comHelenaOlssonheol_@hotmail.comABSTRACTTh
7、eriseofsocialmediahasbroughtanincreasinglyopenandtransparentenvironment,whereeveryonecansharethoughtsandopinionswithotherpeople.Thisnewtransparentworldcreatesnewchallengesinmanyfields.Oneoftheseisinth
