Green Building Public Awareness Campaign Plan

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1、January25,2008GreenBuildingPublicAwarenessCampaignPlanPreparedbyFloridaSolarEnergyCenterFocusFlorida’sper-householdconsumptionofelectricityisamongthehighestintheUnitedStates,largelybecausethestate’shotandhumidweatherdrivesupelectricitydemandforair-conditioning.Floridabuildsana

2、verageof160,000newhomeseachyear,andhousingcurrentlytotals7.3million.CensusBureaudatarevealsthatFloridawillrankthirdintermsofpopulationin2010.Withthesegrowingnumbers,theconstructionofenergy-efficientbuildingsalonewouldsignificantlyreduceFlorida’senergyconsumption.Energyefficien

3、timprovementstoexistinghomeswouldhaveanevengreaterimpact.“Green”buildingprogramsseektomaximizeperformanceratherthancomplywithminimumcodes.Beyond-codeprogramssuchasthesealsotendtoaddressthenumberoneobstacletoenergy-efficienthomes–qualitycontrolofinstalledenergycomponents.Whilei

4、tistruethatcodesimpactthelargestnumberofnewbuildings,someofthevoluntaryprogramsaregainingmarketsharebecauseconsumersandbuildersareinterestedin“doingwhat’sright.”Thereclearlyisasurgeinconsumerappetiteforinformationaboutenergyefficiency.AccordingtotheNationalAssociationofBusines

5、sJournalists,thenumberofnewsreportsabout‘greenbusinesspractices’morethandoubledinthelastyear,andhasgrownbyalmost800percentinthelastfiveyearsinthecountry'stop10newspapers.Atthesametime,itisgenerallyrecognizedthatconsumershavedifficulty:•Decipheringwhat“works”andwhat“doesn’twork

6、”intermsofenergy-efficientandwater-savingstrategiesfortheirhomes.•Determiningtherateofreturnoncostsforenergy-efficiencyandwater-conservationproductsandappliances.•Understandinginsimpletermshowtheirdecisionstoconservewaterandenergyadduptooverallsavingsthatbenefitthecommunity.Wh

7、ileattentionto“green”seemsmoreprominentnowthanever,it’saperfecttimetoimplementastrongpublicawarenesscampaign.Inordertocontinuetokeep“green”efficiencyandconservationstrategiesintheforefrontofpeople’sminds,however,anon-goingcampaignisnecessary.1GoalsIncreasepublicawarenessoftheb

8、enefitsofgreenbuildingpractices(energy,water,andmaterials)for