Marketing Information Brief

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1、MarketingInformationBriefforProductDevelopmentDraftandSamples1ValuePropositionisapromiseofvaluetobedeliveredandabelieffromthecustomerofvaluethatwillbeexperienced.Itcouldprovideusconfidencewhenwedevelopanddeliverourproductstoourcustomer.Note:customercouldrefertoourcarriercustomersoro

2、urend-users.BackgroundBenefitsMarketPotentialConsumersProductsDifferentiatorValueNeedsPropositionBenchmarkPillarTechnologyBusinessReasons-to-CompetitorsBelieveLandscapeMarketShare2Consumers–informationofthetargetaudienceorend-usersofourproduct.Background–theinformationofourend-users

3、,whichincludeMarketinginformationcould(butnotrestrictedto)demographics,lifestyle,usageandbegatheredanalyzedandattitudes,etc.sharedwiththeteamMarketPotential–thepotentialofthismarket,whichincluderegional/globalsize(population),aswellas(ifpossible)thesegmentationoftheconsumers.•Segmen

4、tationcouldbedonebasedontheirdemographicinformationortheirunderlyingneeds.BackgroundNeeds–End-users(unmet)needsthatourproductcouldMarketmeet,whichcouldbederivedfromthemarketingPotentialConsumersinformationwhenwelookintotheirlifestyle,lifestage,andotherdemographicinformation.•Emotion

5、alneedsrefertotheunderlyingdesireofNeedstheend-usersthatarereflectedbythefunctionalneeds.•Functionalneedsrefertothepracticalneedsthattheend-usersdesirefromtheproduct,whichcouldinWorkshop/brainstormingcouldturnfulfilltheiremotionalneeds.beorganizedwiththe•Forinstance,ourseniormobilep

6、honehasaneasy3informationgatheredwaytocommunicate(functionalneeds)withtheirlovedonessothattheycouldfeelconstantlyconnectedwiththem(emotionalneeds).Product–descriptionofourproducttargetingtheConsumers.Benefits–thefunctionalandemotionalbenefitsourproductWorkshoporbrainstormingcouldpro

7、videtomeetthefunctionalandemotionalneedscouldbeorganizedtodefineofourConsumers.•FunctionalbenefitreferstothefunctionalcapabilityBenefitsandDifferentiator.ofourproduct.•EmotionalbenefitreferstohowtheemotionalneedsofourConsumerscouldbefulfilledwiththefunctionalbenefit.•Forinstance,our

8、product’sHD-quality