Social Thinking Framework

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1、December2015INTRODUCTIONTOSOCIALTHINKINGFRAMEWORKPILLARSOFSUCCESSPeople&Products/ClientsCultureServiceNewBizMoneyProof2PILLARSOFSUCCESSPeople&Products/ClientsCultureServiceNewBizMoneyProof3MEETTHEGLOBALPRODUCT&SERVICESPILLARTASKFORCEPILLAROWNERTASKOWNERSVOLUNTEERSMobbieOttaSimonGrahamSaraNaz

2、irNavaKempJenksdeMattiaJamieMichaelGuillaumeMattRobinsonGreveLaluPaynePROJECTMANAGERFlorenceStefanoBrunoJordanBethOspiciMaggiTecciStoneWallachLisePinell4PURPOSESocialThinkingisaconceptthatisattheheartofourPOSITIONINGagencyPurpose,PositioningandMissionMISSION5SOCIALTHINKINGWhatisit?6SOCIALTHI

3、NKINGISANAPPROACH,NOTAPRODUCT7SOCIALTHINKINGUSESSOCIALBEHAVIOURTOSOLVEPROBLEMS8ENABLESUSTOSHIFTTHEAGENCYFROMSOCIALPLATFORMFOCUSEDIDEASTOBIGGERINTEGRATEDCREATIVEIDEAS9THISAPPROACHOFFERSFRAMEWORKSFOR2OFOURCOREAGENCYPRODUCTS10SOCIALVALUEPROPOSITIONSOCIALSOCIAL+IDEAIDEA11WITHANUMBEROFSHAREDINPUT

4、S/OUTCOMES12SOCIALTHINKINGInputSOCIALINSIGHTSOCIALVALUEPROPOSITIONSOCIALSOCIAL+IDEAIDEAOutcomeSOCIALVALUEEXCHANGEPROOF13BREAKINGTHISDOWN14ThereareTodaywearedetailedtakingyoupractitionerthroughguidesaquickforeachareaoverviewoffocus.DON’TPANIC15WEHAVEKEPTTHEAPPROACHSIMPLE.THEREAREJUST4KEYOFARE

5、ASFOCUS16THEFOURKEYOFAREAFOCUS1.Creatingkillersocialinsights-Shiftingthefocusofourinsightsfromsocialplatformstosocialbehaviourandunderstandhowwegetthem2.Acleardefinitionofasocialidea-Creatingacompellingdefinitionofasocialideatoinspirecreativework3.Aframeworktoensuresuccess-Creatingaframework

6、tomeasureourideastoensurethatourcreativeideasworkandareeffective4.Evolvingthesocialvalueproposition-EnsureourSVPapproachreflectsouragencyambitionandpurpose17WHATISASOCIALINSIGHT?18Asocialinsightisnotanobservationaboutwhatpeoplearedoingorsayingonsocialplatforms19TRADITIONALVSSOCIALINSIGHTSoci

7、alinsightsputthisTraditionalinsightsunderstandunderstandinginthecontextofourpeopleinisolation,focusingoninterpersonalrelationships,individualmotivations.communitiesandsociety.INDIVIDUALTRUTHINTERPERSONALTRUTH20ASOCIALINSIGHTISanunexpected,hiddenoru