STRATEGIC MANAGEMENT战略管理

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1、STRATEGICMANAGEMENTandBUSINESSPOLICYCDr.nnpprrhsxJUIljjkJLOThomasL.WheelenUniversityofSouthFloridaJ.DavidHungerIowaStateUniversityPrenticeHallUpperSaddleRiver,NewJersey07458ContentsPARTONEIntroductiontoStrategieManagementandBusinessPolicy1Chapter1BasicConc

2、eptsofStrategieManagement11.1TheStudyofStrategieManagement2PhasesofStrategieManagement3BenefitsofStrategieManagement41.2GlobalizationandElectronicCommerce:ChallengestoStrategieManagement5ImpactofGlobalization5ImpactofElectronicCommerce5^

3、GLOBALISSUE:Regional

4、TradeAssociationsReplaceNationalTradeBarriers61.3TheoriesofOrganizationalAdaptation71.4CreatingaLearningOrganization81.5BasicModelofStrategieManagement9EnvironmentalScanning9StrategyFormulation10StrategyImplementation15EvaluationandControl16Feedback/Learning

5、Process161.6InitiationofStrategy:TriggeringEvents16v/EINTERNETISSUE:TriggeringEventatSunMicrosystems171.7StrategieDecisionMaking18WhatMakesaDecisionStrategie18Mintzberg'sModesofStrategieDecisionMaking18StrategieDecision-MakingProcess:AidtoBetterDecisions191.

6、8ImpactoftheInternetonStrategieManagement22Chapter2CorporateGovernanceandSocialResponsibility252.1CorporateGovernance:RoleoftheBoardofDirectors26ResponsibilitiesoftheBoard27MembersofaBoardofDirectors29THEORYASITAPPLIES:AgencyTheoryVersusStewardshipTheoryinCo

7、rporateGovernance30xiCONTENTS<

8、§GLOBALISSUE:POSCOAddsaNon-KoreanDirector32NominationandElectionofBoardMembers33OrganizationoftheBoard34TrendsinCorporateGovernance352.2CorporateGovernance:RoleofTopManagement36ResponsibilitiesofTopManagement362.3SocialResponsi

9、bilitiesofStrategieDecisionMakers38ResponsibilitiesofaBusinessFirm38CorporateStakeholders402.4EthicalDecisionMaking41SomeReasonsforUnethicalBehavior41EncouragingEthicalBehavior432.5ImpactoftheInternetonCorporateGovernanceandSocialResponsibility45ysINTERNETIS

10、SUE:GovernmentsActtoProtectSocietybyRegulatingtheInternet46PARTENDINGVIDEOCASE:NewburyComics,Inc.50PARTTWOScanningtheEnvironment51(_Chapter3EnvironmentalScanningandIndustryAnalysis513.1Environme