(Eng)_2013_Epsilon_Loyalty_Study_China_Report_FINAL_lowres

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1、RiseofstylishChineseconsumers:TrustisthekeytobuildloyaltyEpsilon’s2013ConsumerLoyaltyStudy–ChinaFebruary2013TableofContentsIntroduction........................................................................................................................3Executive.Summary.......

2、...................................................................................................4Context:.China’s.developing.consumerism................................................................5Key.Insights................................................................

3、.........................................................6Slowdown?.What.slowdown?..................................................................................6Brand.loyalty.—.Big.challenge,.big.opportunity...................................................9Loyalty.and.consu

4、mer.profile.................................................................................10Untapped.opportunity...............................................................................................12An.evolving.view.of.the.online.world.................................

5、...................................13Expanding.reach:.online.and.offline.......................................................................14Recommendations...........................................................................................................15Other.paper

6、s.in.this.research........................................................................................16About.Epsilon....................................................................................................................17epsilon.com2IntroductionEpsilon’s.aim.is.

7、to.provide.valuable.perspectives.on.how.brands.and.businesses..can.strengthen.relationships.with.consumers.worldwide..We.have.engaged.Ipsos.to.study.seven.major.Asian.and.European.markets.to.establish.the.state.of.consumer.expectations.and.loyalty..The.markets.surveyed.include.Au

8、stralia,.China,.India.and.Japan.in.Asia.