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1、NorthwesternJournalofTechnologyandIntellectualPropertyVolume5Article2Issue1FallFall2006ANewEconomicsofTrademarksDavidW.BarnesRecommendedCitationDavidW.Barnes,ANewEconomicsofTrademarks,5Nw.J.Tech.&Intell.Prop.22(2006).http://scholarlycommons.law.northwestern.edu/njtip/vol5/iss1/2ThisArticle
2、isbroughttoyouforfreeandopenaccessbyNorthwesternUniversitySchoolofLawScholarlyCommons.IthasbeenacceptedforinclusioninNorthwesternJournalofTechnologyandIntellectualPropertybyanauthorizedadministratorofNorthwesternUniversitySchoolofLawScholarlyCommons.NORTHWESTERNJOURNALOFTECHNOLOGYANDINTELL
3、ECTUALPROPERTYANewEconomicsofTrademarksDavidW.BarnesFall2006VOL.5,NO.1©2006byNorthwesternUniversitySchoolofLawNorthwesternJournalofTechnologyandIntellectualPropertyCopyright2006byNorthwesternUniversitySchoolofLawVolume5,Number1(Fall2006)NorthwesternJournalofTechnologyandIntellectualPropert
4、yANEWECONOMICSOFTRADEMARKSByDavidW.Barnes*I.INTRODUCTION¶1Accordingtoconventionalwisdom,trademarklawhasnotheoreticalorpracticalconnectiontocopyrightandpatentlaw.Itisassociatedwithwastefulspendingonadvertisingandwithtradeandcompetitionratherthanwithmusic,literature,art,or1clevernewinvention
5、s.Itspurposesseemlargelyeconomicandmarket-oriented.Trademarklawisnotdesignedtoelevatediscourseordisseminateknowledgethewaycopyrightlawdoesorleadtolifeenhancinginnovation,aspatentlawdoes.Trademarksdonotenrichthepublicdomain,thatcollectionofusefulideasandusesofideasthatarethebasictoolsforpro
6、motingprogressinscienceandtheusefularts.Trademarklawisthepoorrelationoftheintellectualpropertyworld,notreally“intellectual”atall.¶2Unliketrademark,copyrightandpatenthaveanintellectualfoundationinpublicgoodstheory.Inthesetwoareasoflaw,publicgoodstheoryisusedtojustify*SetonHallUniversityDist
7、inguishedResearchProfessorofLaw.TheauthorwouldliketothankProfessorsMichaelAbramowicz,BartonBeebee,GaiaBernstein,GraemeDinwoodie,BrettFrischmann,GlynnLunney,RichardMurphy,FrankPasquale,JonRomberg,andRogerSchechteraswellashisTrademarkTheoryseminariansforhelpingc
