Manage_Marketing_by_the_Customer_Equity_Test(Harvard_Business_Review_HBR)

Manage_Marketing_by_the_Customer_Equity_Test(Harvard_Business_Review_HBR)

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时间:2019-08-11

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1、ManageMarketingbytheCustomerEquityTestbyRobertC.BlattbergandJohnDeightonHarvardBusinessReviewReprint96402HarvardBusinessReviewHBRSubscriptionsHarvardBusinessReviewU.S.andCanadaOutsideU.S.andCanadaSubscriptionServiceTowerHouseP.O.Box52623SovereignParkBoulder,CO80322-2623LathkillStreet

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7、THEREALVIRTUALFACTORY96410ANDANDREWMCAFEEROBERTC.BLATTBERGMANAGEMARKETINGBYTHECUSTOMEREQUITYTEST96402ANDJOHNDEIGHTONROBERTD.NICOSONHBRCASESTUDYGROWINGPAINS96408JEFFREYH.DYERIDEASATWORKHOWCHRYSLERCREATEDANAMERICANKEIRETSU96403HENRYMINTZBERGTHINKINGABOUT…MUSINGSONMANAGEMENT96407JAMESGR

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