2017 JMC重卡巡展推广计划

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1、2017JMC重卡巡展推广计划2017JMCHTRoadshowPromotionProposal重卡市场部JMCHTMarketing1媒体通稿的支持PressRelease地面物流园区的活动Activatesonlogisticspark自媒体持续传播Constantself-mediapropagation传播支持CommunicationSupport巡展任务MissionofRoadShow维持品牌热度和传播品牌理念Maintainpopularityofbrandanddiffusionofbrandconcept深度传播产品的利益点和近距离体验鉴证新一代重卡In

2、-depthdiffusionofproductsellingpointandcloseexperienceofthisnewtruck加强经销商信心和给招商制造音量支持Strengthendealers’confidenceandoffersupporttoattractinvestment我们的任务是Ourmissionsare2巡展活动重点KeyPointsOfRoadShow3传播产品卖点Diffusesellingpoint与经销商及潜客充分互动Sufficientinteractionwithdealersandcustomers传播品牌理念Diffusebran

3、dconcept江铃重卡是关心卡友的品牌，是有人文关怀的品牌JMCHTisabrandwhocaresabouttruckdriversandhashumanisticconcern.消费者需要被关心英雄休息一下向英雄致敬HeroneedarestShowrespecttothehero人文关怀的重卡品牌BrandwithhumanisticconcernTheconsumersneedtobecared123源于福特发动机技术Fordenginetechnology更省油的新一代重卡Themostfuel-efficientnewtruck节油，耐久，外观等fueleffi

4、ciency,durability,appearance&interior在经销商区域的物流园区举办Holdonlogisticsparkwheredealersare在产品上市前与经销商的潜在消费者提前展示及体验产品Showtheproductandcloseexperiencetodealers’potentialconsumersbeforeLaunch厂方专员与消费者介绍产品优势JMCworkersintroducetheproductsuperioritytoconsumers给予现有经销商大力支持Stronglysupporttodealers4大篷车外部效果图J

5、MCCaravanAppearanceDesignSketch根据迪斯尼反馈调整中大篷车设计及内部规划大篷车设计及内部规划7材质建议Materialsuggestionscreen:P3LEDCeiling:stovingvarnishCeilinglamp:steelstructure,canisterlightlogo:foamedplasticphoto:printstagelampstage:steelstructure,spraylacquercarpet:redloop-pilecarpetlogo:foamedplasticlogo:foamedplasticp

6、hoto:printfoundation:stovingvarnish,lightpiecesinupsideanddownside8自卸车外部效果图JMCDumperAppearanceDesignSketch根据迪斯尼反馈调整中9其他巡展活动车辆OtherVehiclesUseforRoadShow4X2牵引车Tractor概念赛车Racingcar概念赛车运输挂车Carriertrailerforracingcar二轴低平板半挂车尺寸参数（长×宽×高）：12000×3000×950mm10现场宣传物料准备PromotionMaterialsPreparationfora

7、ctivies1:1钢铁侠模型1:1Ironmanmodel区域Area物料materials主舞台Stage主KV活动KV13L发动机发动机卖点展示背景板brandKVactivityKV13LEngineEnginedisplaymessage展示区Displayarea发动机KT板品牌背书KT板五大卖店KT板活动KT板KTboardtoinduceengineKTboardtoinducebrandKTboardtoinduce5sellingpointsKTboardtoinducetheact