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1、Howtogiveagoodpresentation一、AnExampleDaphne所属的公司，为EarthSound拟定了一份打入台湾市场的行销企划。待众人坐定之后，Daphne带着从容和悦的神情，起身上台开始了这场presentation。 开场：Goodafternoonandthankyouforcomingtoday.MynameisDaphneFu,andI'mtheProjectManagerinTaipeiforJackson&Wang.I'mheretodaytopresentourfirm'smarketingpla
2、n,whichisdesignedtointroduceEarthSound'sproductstothewealthyTaiwanmarket.OurresearchshowsthattherearebigprofitswaitinginTaiwan,sowe'reexcitedattheopportunitiesweseeforEarthSound.Ihopethatsomeofourexcitementwillruboffonallofyou. I'llstartwithafewfactsandfiguresabouttheheal
3、thandbeautyproductsmarketinTaiwan.Next,I'llgooverthestandardtypesofadvertisingthathavebeensuccessfulfortheseproductsinTaiwan.Finally,I'llanalyzecurrentopportunitiesandgiveafewrecommendations.Abookletofthemarketingplanwillbehandedoutafterthepresentation,anditwillgiveyouall
4、thedetails. Becauseweallhavetightschedules,I'dliketointroducethefirstpoint,thecurrentstateofTaiwan'shealthandbeautymarket... Notes: 1.ruboffon沾到；感染Rub原是“磨擦”的意思，而ruboff则指“擦掉”；ruboffon是美式用法，它的意思是“把（某物）擦掉，再把它抹于另一件物品上”，引申有“将个人想法、行为影响了他人或把情绪感染给别人”的喻意。值得注意的是，这个词组是以物为主语，而不是人，请参考
5、本文和下例。 Sinceyou'renewtotheteam,Ihopesomeofmyconfidencewillruboffonyou.你是这个团队的新成员，希望我的信心能感染你。2.goover浏览；仔细检查这个词组有两层意思：一是指把某个文件看过一下或事情讨论一遍，只要得到一个基本概念就好；另一个意思则是精密地审查。做presentation时，若能提供看得见的数据，再给观众一些具体可及的线索，那么这场presentation就成功一半了。现在，Daphne就准备了一些醒目有力的幻灯片来增强presentation的效果。 Iha
6、vepreparedashortslidepresentationtogiveyouapictureoftheTaiwanesemarket.PleasedirectyourattentiontothescreenbehindmewhileIdimthelights. TheTaipeiarea,withapopulationofsixmillionpeople,isthetrendsetterforTaiwanAsyoucanseefromthesephotosofpeopleinthebusinessarea,bothmenandwo
7、menarevery-conscious.Theyhaveaneyeforglamourandgoodlooks,andarewillingtospendmoneytogetthelooktheywant.Thisnextslideshowsthebeautysectionofatypicaldrugstore;lotsoffamousbrandsfromJapan,Europe,andtheUnitedStates,plusabroadrangeofdomesticbrands.Gentlemen,thisiswithoutadoubt
8、acompetitivemarket. MovingontoTaipei'shairstylingsalons...hmm,thatslideseemstohavebeenplacedupsi
