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1、毕业设计（论文）外文文献翻译系部管理系专业市场营销学生姓名唐敏学号2109064116指导教师袁昊职称助教2013年2月第11页共11页networkmarketingPeterKenzelmannAbstract:Today,mankindhasenteredtheeraofrapideconomicdevelopmentofe-commerce-basednetwork.Afullrangeofrapiddevelopmentandwideapplicationofcomputernetworktechnologyoncontemporarysocie
2、ty,butalsobroughtgreatchangestotheenterprisemarketingmanagement.NetworkMarketingthenewmarketingmethodstoadapttothechangesoftheeraofthedevelopmentofnetworktechnologyandinformationnetworks,ithaschangedthetraditionalmarketingconcept,marketingstrategy,marketing,waysandmeans,willbecome
3、themainstreamofthecurrenteraofcorporatemarketing.ThefaceIhadmanyproblemsintheSMEnetworkmarketing,weshouldalsobeaclearunderstandingoftheinevitabilityofitsdevelopment,whichrequiresallaspectsofsynergyandcooperation,tobuildagoodnetworkconsumptionenvironment,andpromotethecontinueddevel
4、opmentofnetworkmarketing.Keywords:networkmarketingsalesmodelofnetworkmanagementmarketingplanningSME.1.NetworkMarketingTheoryNetworkmarketingisbasedonthetechnologyinfrastructureofcomputernetworktechnology,asrepresentedbyinformationtechnology.Computernetworksofmoderncommunicationste
5、chnologyandcomputertechnologytotheproductofcombiningitindifferentgeographicregionsandspecializedcomputerequipmentforexternalinterconnectionlinesofcommunicationintoalarge,powerfulnetworks,thusenablingalargenumberofcomputerscaneasilytransmitinformationtoeachother,sharehardware,softw
6、are,dataandotherresources.Andnetworkmarketingiscloselyrelatedtothecomputernetworktherearethreetypes:theInternet,ExtranetandIntranet.thetheoreticalbasisforthenetworkmarketing,theoreticalfoundationofnetworkmarketingisdirectmarketingnetworktheory,networktheoryofrelationshipmarketing,
7、marketingtheoryandnetworksoftwaretointegratemarketingtheory.2.Commonlyusedmethodsofnetworkmarketing1)SearchEngineMarketing第11页共11页1)Emailmarketingpermission2)OnlineAdvertising3)Webresourcecooperation4)Viralmarketing5)Amembership-basednetworkmarketing2.Therelationshipbetweennetwork
8、marketingandotherbusinessmarketin
