资源描述：
《haier 海尔集团 英文版》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、海尔集团Contentoutline：1、Companyprofile2、ThecompanyintroducedCEO3、Companyindustry4、Theproductsofthecompany5、HowtopromoteHaierproducts6、Themodesoftransport7、Haierwashingmachinequestionnaire张敏CompanyprofileHaierGroupisaleadingglobalsetofhomeappliancesolutions
2、providerandvirtual-realfusiondistributors.ThecompanywasfoundedinQingdaoin1984.Sincetheventure,Haieradheretotheuserdemandasthecenteroftheinnovationsystemtodrivethesustainableandhealthydevelopmentofenterprises,fromaninsolvent,wasonthevergeofcollapseofthec
3、ollectivesmallplantdevelopmenttobecometheworld'slargesthouseholdappliancemanufacturers.On2011,HaierGroupglobalturnoverof150900000000yuan,17countriesintheworldwithmorethan80000employees,Haierusersaroundtheworldmorethan100countriesandregions.Inthedomainof
4、whitehomeappliance,Haieristheworld'sleadingbrandofwhitegoods.HaierGroupholdsanumberofconsumerlifebrand.Which,accordingtothestatisticsofHaierbrand,haswonforthreeconsecutiveyearstheworld'slargestsalesofhouseholdappliancesbrand(datasource:EuromonitorIntern
5、ationalEuromonitor).IntheeraofInternet,Haierbuildopeninnovationsystemtosupportthebrandandmarketdevelopment,asof2011,hasdeclared12318patents,or8350authorizedpatents;cumulativereported77internationalstandardproposal,ofwhich27havebeenpublishedandimplemente
6、d,isChina'spatentapplicationsandsubmittointernationalstandardsofthelargesthomeapplianceenterprises.Intheglobaldomainofwhitehomeappliance,Haierisgrowingastheindustryleaderandregulators.HaierGroupCEOZhangRuimin,Shandong,Laizhou,asenioreconomist,University
7、ofScienceandTechnologyofChinamasterofbusinessadministration,theHaierGrouppartysecretary,thechairmanoftheboardofdirectors,chiefexecutiveofficer.ZhangRuiministhefounderofHaierGroup,thesixteensessionoftheseventeenCPCCentralCommittee,alternatemember.唐浩On198
8、4,ZhangRuiminfromQingdaoCity,formerhomeappliancecompanymanagerastheQingdaoRefrigeratorGeneralfactory.Heestablishedthe"famousbrandstrategy",andleadthestafftoseizeopportunity,acceleratedevelopment,createdfromscratch,fromsmalltolarg
