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1、MarketingPlanAbstract:Changeisafamiliarconceptinthemobile-phoneindustry,andthecompetitionisalsofierce.Recently,researchinMotion,makeroftheBlackberry,buyanewproduct,theBlackberryBold,itwillbecompetingwithApple’siphoneandGoogle’sG1,andotherwell-knownbrandofsmartphoneinanincreasingl
2、ycrowdedmarketplace.InordertomakeBlackberryBoldachieveasmuchoccupationrateofthemarketingaspossible,wemustdesignagoodmarketingplan.Keywords:marketsmartphonesalespromotionMarketingEnvironmentAnalysisIntheChina’smarket,therearemanysmartphonesbrandsandtheywillfacefiercecompetitionasw
3、ell.AccordingtoresearchfirmGartner’sdata,Applephonehasthethirdmarketsharewithabout5.3%intheworld'ssmartphonemarket,butblackberryphonehasthesecondmarketsharewithabout13.4%intheword’ssmartphonemarket.ThisshowsthattheBlackberrysharedintheglobalsmartphonesmarketishigherthantheAppleip
4、honeandGoogle.NowadaysBlackberry’shasmorethan16,000,000usersintheworld,buthasbeenunabletoformanupsurgeinChina.ButwiththedevelopmentofChina'seconomy,BlackberrywillsalegoodinChina,and“blackberryservice”inChinadevelopingstepbystep,Blackberry,thissmartphonebrandwhichisaverywell-known
5、brandintheworldwillhasamorebroadmarket.BlackberryblodwillbeagoodopportunityasapioneerproductenterstheChinesemarket.AlthoughtherearetwocompetitorswhoareApple’siphoneandGoogle’sG1inthesametime,theuniquenessofblodwillwinbettermarketsharethanit’scompetitors.MarketSegmentationIngenera
6、l,asfaraschina’ssmartphonesusers,alwaysattheagebetween20-40,andtheymayyoungormiddle-agedpeoplewhohavestrongabilitytoacceptnewthings.Sotheyarethebiggestconsumergroupsforthesmartphones.Mostofthemhaveover￥4000income,butcustomswhohavetheincomebetween￥4000and￥6000arethereallybiggestbu
7、yersofsmartphones.BetterAbilitytoPayBlackberryBoldamidatthesepeoplewhohasthebetterabilitytopayfortheirdemandinthesmartphone’scustomers.Approvethefunctionofsmartphonesstrongly,havethehighabilitytopay,paymoreattentiontothebester,andplentifulofsmartphones’function,arethecommonofthes
8、martphones’customs.Theyarenottoosensitiv
