资源描述：
《各种制式中的广告文案写作注意》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、各种制式中的广告文案写作注意AttentiontoadvertisementwritinginvariousformatsAttentiontoadvertisementwritinginvariousformats1.magazineadvertisingsystemVarioustypesofmagazineadvertising,referstothedifferentformatsinvariousmagazines,thelayoutandpositionofadvertisingworks・Standardtyperoughlycover,insidefrontcover,i
2、nsidebackcover,backcover,titlepageandinsidepages,etc・・Likenewspaperadvertisements,thedifferentformatsofmagazineaelvertisementsaredirectlyrelatedtotheeffectofadvertisements・Becausethesystemisdifferent,theadvertisingattentionorreadingrateisnotthesame・Accordingtotheinvestigationandscientificverifica
3、tion,thevalueofattentioncausedbydifferentlayoutisasfollows:Cover100backcover10090insidebackcover90Attheendof90-85pages85pagesinsidethecenter50Onthesamepage,thereader5sattentionvalueissmallerthanthehigherthanunderhighhorizontallayoutrighthighleftdndrightthanlefthighverticallayout.1.pagesofadvertis
4、ingcopiesofeachsystemTheinsidepagesofallstandardadsarefullpage,halfpage,1/4page,page,folding,multipagealbumetc・・Thiskindofadvertisementshouldpayattentiontothefollowingpointsincopywriting:(1)visualimpacttohighlightthepicture,copytopunchlinesublimationthemeWiththeuniquecharacteristicsofmagazinemedi
5、a,suchasexquisiteproduction,highrepetitionrateandlongtimeliness,theadvertisementofeachpageshouldgivefullplaytotheartisticexpressiveforceofthepicture,andtheinformationcontentcanbealmostreflectedthroughthepicture・Thecopyisless,onlyplaytheroleofadvertising,whichgivesasenseofbeautyimplicitandprofound
6、.Clickheretoenjoyexamplesofadvertisingworks(Levijeansprintads)Clickheretoenjoyexamplesofadvertisingworks(nationalprintads)Clickheretoenjoyexamplesofadvertisingworks(printadsforWesternDevelopment)(2)graphiccombination,givefullplaytothebeautifulvisualeffectClickheretoenjoyexamplesofadvertisingworks
7、(Tequilaprintads)Thebrightcolorandvividpictureofthebrandimage;copytoconciseandcomprehensivelanguageonscreeninformationasthekeyinterpretation,tipsordescription,andbecomeanimportantpartofthescreen(inthepicture)・Thetwocom
