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1、Passage1 In1939twobrothers,MacandDickMcDonald,startedadrive-inrestaurantinSanBernadino,California.Theycarefullychoseabusycornerfortheirlocation.Theyhadruntheirownbusinessesforyears,firstatheater,thenabarbecue（烤肉）restaurant,andthenanotherdrive-in.Butintheirnewoperation
2、,theyofferedanew,shortenedmenu:Frenchfries,hamburgers,andsodas.Tothissmallselectiontheyaddedonenewconcept:quickservice,nowaitersorwaitresses,andnotips. Theirhamburgerssoldforfifteencents.Cheesewasanotherfourcents.TheirFrenchfriesandhamburgershadaremarkableuniformity,f
3、orthebrothershaddevelopedastrictroutineforthepreparationoftheirfood,andtheyinsistedontheircooks'stickingtotheirroutine.Theirnewdrive-inbecameincrediblypopular,particularlyforlunch.Peopledroveupbythehundredsduringthebusynoontime.Theself-servicerestaurantwassopopularthatth
4、ebrothershadallowedtencopiesoftheirrestauranttobeopened.TheywerecontentwiththismodestsuccessuntiltheymetRayKroc. KrocwasasalesmanwhomettheMcDonaldbrothersin1954,whenhewassellingmilkshake-mixingmachines.Hequicklysawtheuniqueappealofthebrothers'fast-foodrestaurantsandbo
5、ughttherighttofranchise（特许经营）othercopiesoftheirrestaurants.Theagreementstruckincludedtherighttoduplicatethemenu.Theequipment,eventheirredandwhitebuildingswiththegoldenarches（拱门）. TodayMcDonald'sisreallyahouseholdname.Itsnamesforitssandwicheshavecometomeanhamburgerinth
6、edecadessincethedayRayKrocwatchedpeoplerushuptoorderfifteen-centhamburgers.In1976,McDonald'shadover$1billionintotalsales.Itsfirsttwenty-twoyearsisoneofthemostincrediblesuccessstoriesinmodernAmericanbusinesshistory. 1.Thispassagemainlytalksabout . A） thedevelopme
7、ntoffastfoodservices B） howMcDonald'sbecameabillion-dollarbusiness C） thebusinesscareersofMacandDickMcDonald D） RayKroc'sbusinesstalent 2.MacandDickmanagedallofthefollowingbusinessesexcept . A）adrive-in B）acinema C）atheater D）abarbecuerestaurant 3.
8、Wemayinferfromthispassagethat . A）MacandDickMcDonaldneverbecamewealthyfortheysoldtheirideatoKroc
