[名校联盟]湖南省怀化市溆浦县江维中学高中英语必修一：unit1教案

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1、课题M4U1课时welcome主备人授课时间教学目标Havesslearnsomeknowledgeaboutadvertisement.Getsstobefullyinvolvedinthediscussion,expresstheirideasandpracticetheirspokenEnglish・教学重、难点Toletstudentsknowsomethingaboutadvertisement-Toimprovestudentsspeakingability教、学具Slides预习要求Workbook教师活动内容、方式教法学法Teachingprocedures:

2、Step1GreetingsandLead-inTeacher:Goodmorning,boysandgirls,whenyouwatchTV,whatdoyouoftensee…Step2Presentation1.AbriefintroductionofadsandgivesomeexamplesWehavetwobasictypesofadvertisements.OneisAcommercialadvertisement(CAs商业广告)，andtheotherisPublicserviceadvertisement(PSAs公益服务广告)•Readandenjoyt

3、hefollowingadvertisementsanddecidewhicharePSAsandwhichareCAs.1)MakeitpossiblewithCanon.佳能数码相机广告2)Thedailymodern日产(尼桑)汽车广告3)PlannedParenthoodChildrenbychoice,Notbychance4)There"snobetterwaytofly.德国汉莎航空5)Thepowerofdreams本田汽车广告6)MakePovertyHistoiy7)Likenoother索尼产品广告8)TakeTOSHIBA,taketheworld.9

4、)Onebyonetheystepforward:anurse,ateacher,ahomemakerAndlivesaresaved・10)Wecanbeatextremepoverty,starvation,AIDS.Butweneedyourhelp11)Thechoiceofanewgeneration.新一代的选择。百事可乐12)Askformore渴望无限百事流行鞋13)Impossiblemadepossible使不可能为可能佳能打印机14)We'renotaskingforyourmoney;weTeaskingforyourvoice.2.readingth

5、einstructionanddiscussion1)Guidestudentsreadtheinstructionsandfocusonthesixposters.2)Thenencouragesstoformpairsanddiscussthecontentofeachposter.•whatimage(s)canyouseeoneachposter?•whatcanyoureadoneachposter?•whatdoeseachadvertisementtrytotellus?3)dicusseachposterindetail•posterofprojecthope

6、•posterofthesoftware•posterofOxlinAirlines•posteroftheshampooad3.freetalkIftimeallows,afterstudentsgettheideaofad,organizethemintosixgroupsandaskeachgrouptotalkaboutoneoftheadsinfrontoftheclass,eachgroupshouldchooseonestudenttopresenttheirideastotheclassStep3sharinginformation1.Organizessin

7、togroupsoffourorallowthemtoformtheirowngroups.Askthemtodiscussthethreequestionsunderthead.2.Havessexchangetheiropinionsandmakesurethatallofthemhaveachancetospeak.3.Asksomegroupstoreporttheiranswersbacktotheclass.anypossibleanswersarewelcome.Step4Homework