《电子商务导论》

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1、Chapter1OverviewofElectronicCommerceLlTrue/False1)Everycompanyneedsabusinessmodeldescribinghowthecompanyoperates,howitgeneratessales,andhowitprovidesvaluetothecustomersandeventuallyprofittoitsowners・Answer:TRUE2)Thetermse-commerceande-businesscanbeusedinterchangeably.Answer:TRUE

2、3)TheformECtakesdependsonthedegreeofdigitizationoftheproductsold,theprocess,andthedeliverymethod.Answer:TRUE4)Inorderforasituationtobeconsideredaselectroniccommerce,theproduct,process,anddeliverymethodshouldallbedigital.Answer:FALSE5)PurchasingacomputerfromDelFsWebsiteispartialE

3、Cbecausethemerchandiseisphysicallydelivered・Answer:TRUE6)Amazon.comcanbeclassifiedasaclick-and-mortarorganization.Answer:TRUE7)Pure-playorganizationsareold-economyorganizationsthatperformtheirprimarybusinessoffline,sellingphysicalproductsbymeansofphysicalagents・Answer:FALSE8)Acc

4、ordingtoMockler,over85percentofECvolumeisB2B.Answer:TRUE9)TransactionsconductedonPriceline.comareexamplesofcollaborativecommerce.Answer:FALSE10)TheintroductionoftheWorldWideWebwasamajormilestoneinelectroniccommercedevelopment.Answer:TRUE11)Onlinepublishingisanelectroniccommercea

5、pplication.Answer:TRUE12)ApersonpurchasingapairofshoesfromZapposisanexampleofB2B・Answer:FALSE13)Economic,legal,societal,andtechnologicalfactorshavecreatedahighlycompetitivebusinessenvironmentinwhichcustomersarebecominglesspowerful.Answer:FALSE14)Businessmodelsareasubsetofabusine

6、ssplanorbusinesscaseandrefertomethodsofdoingbusinessbywhichacompanycangeneraterevenue.Answer:TRUE15)Thestructureofasocialnetworkisoftenverysimple.Answer:FALSE1.2MultipleChoice1)Theprocessofbuying,selling,orexchangingproducts,services,orinformationviathecomputerbestdefinesA)elect

7、roniccollaboration.B)electroniccommerce.C)Tweeting.D)cybersales・Answer:B2)AbroaderdefinitionofECthatincludesnotjustthebuyingandsellingofgoodsandservices,butalsoservicingcustomers,collaboratingwithbusinesspartners,andconductingelectronictransactionswithinanorganizationbestdefines

8、A)e-business.B)e-tailing.C)e-collaboration.D)cy