商务英语阅读(第二版)王关富Unit8ThedecadeofSteve课后答案

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1、Unit8ThedecadeofSteveExercisesLAnswerthequestionsonthetext.1)WhatmakesthestoryofSteveJobssoincredibleandremarkable?Soperseverantinhisgoals;Experiencingandovercomingsomanydifficultiesandfrustrations;Dominatinginasmanyasfourdistinctindustries;RunningApplesowellcreativ

2、ely,competitively,andprofitably;Miraculouslyreturningfromhisfataldiseases.2)WhatarethefourmarketsthatSteveJobsreorganizedanddominated?Music,movies,mobiletelephonesaswellascomputing.3)Whyisheregardedastherarebusinessman?Predilectionsuniquetohim.Distinctivedesigntaste

3、andelegantretailstores.Outside-theboxapproachtoadvertisingAshowman,bornsalesman,andamagician.LegitimateworldwidecelebrityAlwaysmakingproductscustomerswanttobuy.Visionarybutgroundedinreality.Motivatednotbymoney,butbyavisceralardorforApple.4)Whatastoundingachievements

4、hasSteveJobsmadeuptodate?Increasingcorporateworthfrom$5billionin2000to$170billionnow.Movingfromcashdrainandnearbankruptcyto$34billionincashandmarketsecurities.275retailstoresin9countrieswith73%shareofUSMP3playermarket,andundisputedleadershipinmobilephoneinnovation.H

5、ispersonalnetworthabout$5billion.5)WhatwasthefirstimportantsuccessofSteve，steam?ItcreatedthefirstMacintosh(iMac),abreakthroughall-in-onecomputerandmonitor.Withdrasticcostcuttingandlucrativesales,itgreatlyimprovedtheAppletbalancesheetandfinanciallygotApplewellprepare

6、dforbiginvestmentsandbusinessleap.6)WhydidSteveobjecttoEllisonbuyoutApplein1997?Becausehedidn^tlikepeopletosecond-guesstheintentionofhisreturn(asmakingmoney)andwantedtotakehighmoralgroundsothathecouldeasyandgracefuldecisions.7)WhydidStevebuildApple-ownedretailstores

7、andsomehavedoubts?Becausethroughthebuildingofretailstores,Stevecouldestablishdirectcontactwithcustomers,gettoknowwhattheyreallywant,andfillthestoreswithallthoseproducts.Butsomepeopleatthetime,evenmembersoftheboardhadgreatdoubtsaboutestablishingretailstores.Theyareex

8、tremelynervousthatthestoresmightbecomeariskycashdrain.1)WhataretheoutstandingqualitiesreflectedfromJobs'integrationofmicromanagementwithbi