商标翻译技巧(英文)

《商标翻译技巧(英文)》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。

1、ATouchOnTheTranslationOfTrademarkAbstract:thetrademarkisaspeciallanguagesymbol,isthesalientfeaturesoftheconcentrationofgoodsaregoods,theimportantpartoftheculture,istheenterpriseparticipatesintheinternationalcompetitionthepowerfulweapon.Intheeraofglob

2、alizationtoday,acorrecttranslationoftrademarkstodriveconsumeridentity,likeplayersandevenfallsinlovewithabrand・Therefore,howtohavetheskillstotrademarktranslationhasbecomearelevantbrandnametninslation,marketingprofessionalsandrelatedlinguisticresearche

3、rsinmarketingtheoryandpracticestudyoneofthekeysubjects・Thisarticlefromthetrademarktranslationskillsneedtoconsiderthefactorsinfluencingskills,methods,discussthesuccessstoriesofthetrademarktranslationskills,correspondingauthor.Keywords:brand;brandname;

4、translation;transliteration;freetranslation;case;languageandculture;Lintroduction:SinceChina'saccessiontotheWTO,manyforeignenterprisesandproductsintoChina,alargenumberofChineseenterprisesandproductstotheworld,butnottherightofbrandnametranslationnoton

5、lybringhighermarketingcosts,andlossoforiginalmeaningofbrandproducts.Howtohavetheskillstotranslateacorrectandeffectivebrandname?Thispaperfromthefollowingseveralaspectstocanyonthecorrespondingauthor.2

6、actors2JbasicfactorsofbrandessenceBrandnameiscondensednamepurportofadvertisinglanguage,itsfundamentalpurpose:attractiveattention,interest,desire,astimulusaction.Specifically:firstofall,successfultrademarkshouldbeconsistentwiththenatureofthegoods・Seco

7、ndly,asuccessfultrademarkshouldalsopayattentiontogoodhead,fullofsymbolicmeaning,makethepersonproducesassociation.Finally,languageshouldbeconcise,clear,image,GetWord,easytoremember.2.2language-EnglishtrademarkwordsdifferencefactorsEnglishandChinesetra

8、demarkwordisbrief,readable,easytoremember,andconsumerinterestinandappreciationofthecharacter.However,duetothetwolanguagesofEnglishandChineseandtheculturaldifferencesbetweenEnglishandChinesetrademarkwords,alsoshowalotofdifferences,onlywhenthetranslato