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1、Chrisisexpandingthisarticleintoabook,dueoutinMay2006.FollowhiscontinuingcoverageofthesubjectonTheLongTailblog.In1988,aBritishmountainclimbernamedJoeSimpsonwroteabookcalledTouchingtheVoid,aharrowingaccountofneardeathinthePeruvianAndes.Itgotgoodreviewsbut,onlyam
2、odestsuccess,itwassoonforgotten.Then,adecadelater,astrangethinghappened.JonKrakauerwroteIntoThinAir,anotherbookaboutamountain-climbingtragedy,whichbecameapublishingsensation.SuddenlyTouchingtheVoidstartedtosellagain.RandomHouserushedoutaneweditiontokeepupwithd
3、emand.BooksellersbegantopromoteitnexttotheirIntoThinAirdisplays,andsalesrosefurther.Arevisedpaperbackedition,whichcameoutinJanuary,spent14weeksontheNewYorkTimesbestsellerlist.Thatsamemonth,IFCFilmsreleasedadocudramaofthestorytocriticalacclaim.NowTouchingtheVoi
4、doutsellsIntoThinAirmorethantwotoone.Whathappened?Inshort,Amazon.comrecommendations.Theonlinebookseller'ssoftwarenotedpatternsinbuyingbehaviorandsuggestedthatreaderswholikedIntoThinAirwouldalsolikeTouchingtheVoid.Peopletookthesuggestion,agreedwholeheartedly,wr
5、oterhapsodicreviews.Moresales,morealgorithm-fueledrecommendations,andthepositivefeedbackloopkickedin.ParticularlynotableisthatwhenKrakauer'sbookhitshelves,Simpson'swasnearlyoutofprint.Afewyearsago,readersofKrakauerwouldneverevenhavelearnedaboutSimpson'sbook-an
6、diftheyhad,theywouldn'thavebeenabletofindit.Amazonchangedthat.ItcreatedtheTouchingtheVoidphenomenonbycombininginfiniteshelfspacewithreal-timeinformationaboutbuyingtrendsandpublicopinion.Theresult:risingdemandforanobscurebook.Thisisnotjustavirtueofonlinebooksel
7、lers;itisanexampleofanentirelyneweconomicmodelforthemediaandentertainmentindustries,onethatisjustbeginningtoshowitspower.Unlimitedselectionisrevealingtruthsaboutwhatconsumerswantandhowtheywanttogetitinserviceafterservice,fromDVDsatNetflixtomusicvideosonYahoo!L
8、aunchtosongsintheiTunesMusicStoreandRhapsody.Peoplearegoingdeepintothecatalog,downthelong,longlistofavailabletitles,farpastwhat'savailableatBlockbusterVideo,TowerRecords,andBarnes&
