(4)正文、参考文献、致谢

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1、广东商学院华商学院中文标题(宋体小五号)论文正文的排版：1.换章时必须换页2.第一级标题用TimesNewRoman三号，加粗，居中，上下空一行3.第二级标题用TimesNewRoman小三号，加粗，靠左，上下空一行4.第三级标题用TimesNewRoman四号，加粗，靠左，本身不空行5.正文用TimesNewRoman小四号，行距为固定值20磅6.图题及图中文字用TimesNewRoman五号7.参考文献标题用TimesNewRoman三号，加粗，居中，上下空一行；参考文献正文汉字用五号宋体，英文用TimesNewRoman五号8.附录标题用TimesNewRoma

2、n三号，加粗，居中，上下空一行；附录正文汉字用小四号宋体，英文用TimesNewRoman小四号（页码正文第一页编起，包括参考文献、附录、致谢） 有关论文排版的其它说明：1．纸张大小及版心：统一用A4纸（210mm×297mm）打印，边距设为：上2.54cm，下2.54cm，左3cm，右2.2cm。行距为固定值20磅。2．注意文中代表变量的英文字母必须用斜体，其它用正体。微分号d、圆周率π、自然底数e、矩阵转置T均应为正体。3．文章中的英文均用TimesNewRoman字体。4．毕业论文格式的电子版为Word2003版文件。10广东商学院华商学院中文标题(宋体小五号)

3、1.IntroductionAdvertisementisakindofart,whichprovidesthebestmarketingsuggestioninnewsormagazines.Itmakespeoplebuytheeconomicalthingsinlowestprice.Becauseofthisspecialtask,advertisementshouldmobilizeeverymeasuretoserveforthepurpose,andhasvariousmanifestations.But,asVester-gaardandSchrder

4、(1989)saidintheirarticle“TheLanguageofAdvertisement”:“Amongthevarioustypeofadvertisement,languageisthemostimportantthing.Andtothelanguageuse,themostimportantthingiscreativityandnovelty.”(Dan-Hijing,1-993:2)So,itcanplaceapremiumonone’sassociation,encourageone’semotion,andarouseone’sdesir

5、eofpurchase.10广东商学院华商学院中文标题(宋体小五号)2.TheSlogansandTheirTranslationsInslogans’translation,itshouldrefertotheadvertisementproductsandsomeaspectswhichshowthecompany’sprettyandactivity,especiallytheacculturation.Itshouldintensifythebasiclanguagemessageinmaximizationandgivecustomersthegreatim

6、pression.Forexample“Arriveinbettershape”,maybeyou’veheardofitinthemovieorTV.“Arriveinbettershape”isasloganusedformanyyearsintheaerialcompany.Ifyouworkinanadvertisementcompanyinthefuture,pleasetranslatethissloganinadirectway.Advertisementcustomerfamiliarwithmarketing,theyallunderstanditi

7、swrongtotranslateslogansindirectwayinHongKong.ThereasonisthatthecustomandculturearedifferentbetweenChinaandWesterncountries.SuccessfuladvertisementsinEuropeandAmericamaynotbeacceptedinAsia.Forinstancein1970s:CocaColausedtobeanonlycompany,howeverotherdrinksgrowup,inordertopromot