Sec 16.3 MC Advertising

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1、1. Somefirmshaveanincentivetoadvertisebecausetheysella a. homogeneousproductandchargeapriceequaltomarginalcost. b. homogeneousproductandchargeapriceabovemarginalcost. c. differentiatedproductandchargeapriceequaltomarginalcost. d. differentiatedproductandchargeapriceabovemarginalcost.A

2、NSWER:  dDIFFICULTY:  ModerateLEARNING OBJECTIVES:  ECON.MANK.188-Givenascenarioaboutgoodsoperatinginamonopolisticallycompetitivemarket,determineifitisacritiqueofadvertisingoradefenseofadvertising.TOPICS:  AdvertisingMonopolistcompetitionKEYWORDS:  BLOOM'S:ComprehensionCUSTOM ID:  001

3、.16.3-MC-MANK082. Therelationshipbetweenadvertisingandproductdifferentiationis a. positive;themoredifferentiatedtheproduct,themoreafirmislikelytospendonadvertising. b. negative;themoredifferentiatedtheproduct,thelessafirmislikelytospendonadvertising. c. zero;thereisnorelationshipbetwe

4、enproductdifferentiationandadvertising. d. irrelevant;firmswithdifferentiatedproductsdonotneedtoadvertise.ANSWER:  aDIFFICULTY:  ModerateLEARNING OBJECTIVES:  ECON.MANK.188-Givenascenarioaboutgoodsoperatinginamonopolisticallycompetitivemarket,determineifitisacritiqueofadvertisingorade

5、fenseofadvertising.TOPICS:  AdvertisingMonopolistcompetitionKEYWORDS:  BLOOM'S:AnalysisCUSTOM ID:  002.16.3-MC-MANK083. Fortheeconomyasawhole,spendingonadvertisingcomprisesaboutwhatpercentoftotalfirmrevenue? a. 0.5 b. 2 c. 10 d. 20ANSWER:  bDIFFICULTY:  EasyLEARNING OBJECTIVES:  ECON.

6、MANK.188-Givenascenarioaboutgoodsoperatinginamonopolisticallycompetitivemarket,determineifitisacritiqueofadvertisingoradefenseofadvertising.TOPICS:  AdvertisingMonopolistcompetitionKEYWORDS:  BLOOM'S:ApplicationCUSTOM ID:  003.16.3-MC-MANK084. Firmsthatsellhighlydifferentiatedconsumer

7、goods,suchassoftdrinks,breakfastcereals,anddogfood,typicallyspendwhatpercentoftheirrevenuesonadvertising? a. 0-1CopyrightCengageLearning.PoweredbyCognero.Page 26 b. 2-4 c. 10-20 d. over50ANSWER:  cDIFFICULTY:  EasyLEARNING OBJECTIVES:  ECON.MANK.188-Givenascenarioaboutgoodsoperatingin

8、amono