资源描述：
《留学生作业：公司策略的简要论述》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、学生作业：公司策略地简要论述Corporatestrategy公司策略1.Definition定义麦格理词典（1999年）将战略定义为“熟练地管理得到更好地对手或达到结束”•有时用戦术”策略感到困惑一种手段另一方面被定义为“计划或程序，实现了所需地结束”（麦格理词典,1999年）•如今，在学术界,企业战略通常是指“一套管理决策-设计高管,董事会，高级管理团队或组织中地最终决策者是谁-是为了得到更好地对手或达到组织地“结束”.TheMacquarieDictionary(1999)definess
2、trategyas"skillfulmanagementingettingthebetterofanadversaryorattaininganend”.Sometimesstrategywasconfusedwith“tactic”.Atactic,ontheotherhandisdefinedas"aplanorprocedureforachievingadesiredend"(MacquarieDictionary,1999).Nowadays,inacademiccircle,theco
3、rporatestrategyusuallymeans”thesetofmanagementdecisionsdesignedbyexecutives,theboard,seniormanagementteamorwhoeverarethefinaldecisionmakersintheorganisationthataremeanttogetthebetterofadversariesorattaintheorganisations"ends11.Tacticsaretheplansorpro
4、ceduresthattheyadopttoimplementthesestrategicdecisions.Moreover,Strategycanbedevelopedatmanylevels.Forexample,thecorporatelevelstrategyrefersto"decisionsmadeforthewholecorporationororganisationtogainthebetterofadversariesorattainends";businessunitord
5、ivisionalstrategymeans"decisionsmadeforthebusinessunitordivisiontogainthebetterofadversariesorattainthebusinessunitsend'*;functionalstrategiesmeansstrategiesspeciallyfocusedonmarketing,finance,humanresources,IT,technology,operation,productionunit.The
6、rewouldbemarketingdecisions(orfinanceorHRdecisions,etc)designedtogetthebetterofanadversaryorattainamarketing/finance,etc,end.Beforemakingthecorporatestrategy,somepreparationsshouldbemakeaccurately.Firstlyitistoanalyzethecompanywhichisalsocalledas"int
7、ernalanalysis",includingthequalityofmanagement,financialsoundness,productsandservicequality,abilitytoattract,developandretaintalentedpeople,useofcorporateassets,corporatevalueasaIong-terminvestment,abilitytoinnovate,communityandenvironmentalresponsib
8、ility.Secondly,itabouttheexternalanalysis,namelytoanalyzetheindustry,consistingofwhatstatementtheindustrybelongsto(fragmented,concentrated,mature,declining),howstrongarethecompetitors,howimportantistechnology/availability,whataretheresourcesrequiredt
