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1、毕业设计（论文）英文支撑材料学生姓名：崔翔宇学号：2201090329所在学院：管理科学与工程专业：工程管理COMMERCIALREALESTATEMARKETING-THEIMPORTANCEOFOFFICELOCATIONONCORPORATEIMAGE1.INTRODUCTIONThefocusofthisresearchpaperisontherole,importanceandeffectthatofficespacelocationhasoncorporateimage.Theapproachchosenforthedevelopmentofthispaperwastoco
2、mbineandincorporateinformationfromseveralareas：thecommercialrealestatemarketintheofficespacesector,marketing,urbanplanningandarchitecture.Between1991and2011,acapitalisteconomicsysteminCroatiabegantobeformed,givingrisetothecreationoftheofficespacemarketintendedforafreebusinessmarket.Thismostlyper
3、tainedtoZagreb,thecapitalandeconomiccentofCroatia.Duringthatperiod,numerousinternationalcompaniesopenedtheirbranchofficesandanumberoflargeCroatiancompaniesandholdingsdevelopedatthesametime.TheyarealIofficespaceusersandmanyofthemhaverecognizableheadquartersspecificalIyinZagreb；therefore,theresear
4、chissuethatarosewas：whatistheeffectofofficebuiIdingsandofficespaceinZagreboncorporateimage?Thedevelopmentoftheofficespacemarketisconditionedbybusinesspractices,traditionandcuIture,legislation,theformandsourceofacompany‘sownership；thenumberofcompaniesandtheirstructure,economicgrowthpotentialrthet
5、ypeandstructureofinvestmentinrealestateandotherfactors.InZagreb,thecommercialrealestatemarketisineffectinitsemergingphase.Therearestillnopredictabledevelopments,cycles,traditionalmarketplayers,developedknowIedge,experieneeorbusinessrelations.Withreferencetotheabovementionedtthispaperbeginsbyanal
6、yzingandclarifyingtheroleofmarketinginofficebuiIdingdevelopmentprojectsandontheofficespacemarket.Location,asthemostimportantfactorinthedevelopmentofofficebuiIdings,wouldnotinitselfbefullyunderstoodifothertopicsrelatedtoofficespacewhich,togetherwithIocation,constituteaclearandcohesiveunitwerenote
7、xaminedandexplained.ThatiswhyotherfactorsofofficespaceandissuesrelatedtotheprocessofseIectingnewofficespaceareexamined.ThispapercomprisesatheoreticaIpartinwhichrealestateinthesectorofofficespaceisexamined,fo11owedbyanexamina
