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1、女子十二乐坊案例分析(Casestudyofwomen，stwelveYuesquare)Casestudyofwomen，stwelveYuesquare2008-11-2321:11GuoTaoI.briefintroductionoftheprojectTwelveGirlsBand(hereinafterreferredtoasthemusicworkshop)wasfoundedinJune2001,officiallyregisteredinJune2004,istheBeijingcentu
2、ryStardiscCultureCommunicationCo.Ltd(hereinafterreferredtoasthe"centuryStardisccompany")underthebarmeroftheindependentlegalperson.Thebandmembersareallyoungfemaleartists,named"twelve",becausethetwelveinChinesephilosophyrepresentstheperfect・Musicfolkmusicco
3、nsistsof13members,theirexpertiseChinsavarietyofancientmusicalinstruments,includingguzheng,pipa,erhu,flute,dulcimer,andlittle-knownstringedinstrument,pianoandsoon,spitgoodteeth.Musicisdifferentfromthegeneralperformingartsgroups,itspurposeistopromotetheform
4、ofstageperformancebythebandplayingrecord,centuryStardisccompanyproducedmusicvideos,butalsotoplanandparticipateinsomecommercialperformanee.Thiskindofperformance,andthroughtheperformance,promotion,music,discbusinessmodel,sothattheperformaneeofYuesquareanddi
5、scsalescomplementeachother,toenhancethemusicshopathomeandabroadbrandawarenessandinfluence・YuesquareisasuccessfulcaseforChineseculturalenterprisesandculturalproductstoentertheworld・InJuly2003,thefirstalbum"miracle"wasreleasedinJapan,whichsoldtenthousandpie
6、cesintheday,andbrokethrough1millionintwomonths,andwontheJapan2003RecordAwardinDecember"、InFebruary2004,hewonthe18''outstandingoverseasArtistAward"inJapanin2003〃・InMarch2004,thesecondalbum''brilliant7'issueinJapan,winningtherecordingindustryassociationofJa
7、paneighteenth"GoldenDiscAward'7bestoverseasartistsaward,January2005toppedtheJapaneseOriconrecordinsixth,andwasreelectedagaininMarchNineteenthAnnualbestactorawardabroad.InAugust17,2004,thealbumOrientalpower"intheUnitedStatesacrosstheboard,thedaywhenWAL-MAR
8、T,thenation，slargestsupermarketsold;inAugust23,2004,therecordingindustryassociationofAmerica(RIAA)internationalclassrecordsalescharts,hastwotimesby"Grammy"InternationalMusicAwardnomination.Sofar,musichasbeenintheUni
