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1、McGraw-HillHRManagementJohnson&JohnsoneUniversityFromthissmallcampusinNewJersey,leadersmanagewhatmaybeoneofthemostglobalizedcompaniesintheworld.Johnson&Johnsonisafamilyofsome200operatingunits,mostlyhealthcareandpersonalcarecompanies.Theyhavemanufactu
2、ringfacilitiesinover62countriesandsellproductsinvirtuallyeverycountryintheworld.Knownfortheircustomer-basedvalues,yethighlydecentralized,J&Jfacesatremendouschallenge.Thewholedecentralizationpolicy—Iwon'tevencallitapolicy,butawholepracticeofdecentrali
3、zation—issoingrainedinthisorganizationthateachbusinessunit,eachfunctionalgroupisactuallyabletodoitsownthing,andthat'spartofthestrengthofJ&J,ofwhywearethewayweare.Andthenwecountthisonecominguponthe10th,whichistomorrow.CentraltotheJ&JcultureistheCredo,
4、createdbyRobertWoodJohnson,affectionatelyknownastheGeneral.TheJ&JCredoisasetofvaluestatementsthatguidesJ&Jmanagersinthedecision-makingprocess.FirstwrittenbytheGeneralin1938,theCredosurvivesinalmostitsoriginalformtoday.It'sasourceofcompetitiveadvantag
5、eandtheenvyofmanycompanies.You'dhavetosaytheCredoisthecorporateculture.It'sthegluethatholdsthe230operatingunitstogether.It'sacommonsetofvalues.It's—oneofourchairmencalledittheNorthStar.WhiletheCredocreatestheculturaltiesthatbind,theJohnson&Johnsonfam
6、ilyofcompaniesisanythingbuttight,andthisisbydesign.CorporatecompetitiveadvantageisalsocreatedbyallowingthediversegroupofcompaniestocreatetheirownidentitiesandfollowtheirownHRManagement:Clip08McGraw-Hill—Page4markets.Thisisanenvironmentwherecurrentkno
7、wledgemanagementisfutureprofit.Johnson&Johnsonmanagementknowsthatinlifescience,knowledgemanagementgiveslifetoyourorganization.InkeepingwiththeCredovalues,eachyeareachoperatingunitinvestsmillionsintrainingandeducationfortheirworkforce.Toeliminateredun
8、dancyandprovidehigherqualitylearning,thecentralcorporationislookingtosupportlearningwithoutlosingthecompetitiveadvantageofadecentralizedcompany.Johnson&JohnsonsolvedtheirproblembycreatingacorporateeUniversityin2002.TheeUniversityisanelectronicplatfor
