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1、研究生公共英语阅读练习1-21Thecompetitionamongproducersofpersonalcomputersisessentiallyaracetogetthebest,mostinnovativeproductstothemarketplace.Marketersinthisenvironmentfrequentlyhavetomakeajudgmentastotheircompetitors’rolewhenmakingmarketingstrategydecisions.Ifmajor
2、competitorsarechangingtheirproducts,thenamarketermaywanttofollowsuittoremaincompetitive.AppleComputer,Inc.hasintroducedtwonew,fasterpersonalcomputers,theMackintoshⅡandMackintoshSE,inanticipationoftheintroductionofanewPCbyIBM,oneofApple’smajorcompetitors.Ap
3、ple’snewcomputersaremuchfasterandmorepowerfulthanitsearliermodels.TheimprovedMackintoshisabletorunprogramsthatpreviouslywereimpossibletorunonanApplePC,includingIBM-compatible（兼容的）programs.Thiscompatibilityfeatureillustratescomputermanufacturers’newattitude
4、ofgivingcustomersthefeaturestheywant.MakingApplecomputerscapableofrunningIBMsoftwareisApple’seffortatmakingtheMackintoshcompatiblewithIBMcomputersandthusmorepopularintheoffice,whereApplehopestoincreasesales.UsersofthenewApplecanalsoaddaccessories（附件）tomake
5、theirmachinesspecializeinspecificuses,suchasengineeringandwriting.Thenewcomputersrepresentabigimprovementoverpastmodels,buttheyalsocostmuchmore.Companyofficialsdonotthinkthehigherpricewillslowdownbuyerswhowanttostepuptoamorepowerfulcomputer.Applewantstosta
6、yinthehigh-priceendofthepersonalcomputermarkettofinanceresearchforevenfaster,moresophisticatedcomputers.EventhoughAppleandIBMaremajorcompetitors,bothcompaniesrealizethattheircompetitor’scomputershavecertainfeaturesthattheirownmodelsdonot.TheApplelinehasalw
7、aysbeenpopularforitssophisticatedcolorgraphics（图形）,whereastheIBMmachineshavealwaysbeenfavoredinoffices.Inthefuture,therewillprobablybemorecompatibilitybetweenthetwocompanies’products,whichnodoubtwillrequirethatbothAppleandIBMchangemarketingstrategies.1.Acc
8、ordingtothepassage,AppleComputer,Inc.hasintroducedtheMackintoshⅡandtheMackintoshSEbecause__________.A)IBMischangingitscomputermodelscontinuouslyB)itwantstomakeitsmachinesspecializeinspecificusesC)itwantstosta
