信诚人寿企业文化与企业绩效关系的实证研究

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1、HUAZHONGAGRICULTURALUNIVERSITY硕士学位论文MASTER’SDEGREEDISSERTATION信诚人寿企业文化与企业绩效关系的实证研究ANEMPIRICALSTUDYONTHERELATIONSBETWEENTHECORPORATECULTUREANDCORPORATEPERFORMANCEOFCITIC-PRUDENTIALLIYFEINSURANCECOMPANY研究生:陈川CANDIDATE:CHENCHUAN导师:张安录教授熊银解副教授SUPERVISOR:PROFESSORZHANGANLUASSOCIATEPR

2、OFESSORXIONGYINJIE学位类型:工商管理DEGREETYPE:BUSINESSADMINISTRATION领域:营销管理FIELD:MARKETINGMANAGEMENT中国武汉WUHAN,CHINA二O一四年十一月NOVEMBER,2014万方数据学校名称：华中农业大学单位代码：10504分类号：密级：学号：华中农业大学硕士学位论文信诚人寿企业文化与企业绩效关系的实证研究AnEmpiricalStudyontheRelationsbetweentheCorporateCultureandCorporatePerformanceofCIT

3、IC-PrudentialLifeInsuranceCompany研究生：陈川学号：2011306120016指导教师：张安录教授熊银解副教授学位类型：工商管理领域：营销管理华中农业大学经济管理土地管理学院中国·武汉CollegeofEconomyandLandManagementHuazhongAgriculturalUniversityWuhan,China万方数据万方数据信诚人寿企业文化与企业绩效关系的实证研究目录摘要·································································

4、··································································IABSTRACT·······················································································································II1引言················································································

5、··················································11.1研究背景及研究意义····························································································11.2研究内容···············································································································31.3研

6、究方法与思路····································································································31.4可能的创新与不足································································································51.4.1可能的创新······················································

7、···············································51.4.2不足之处·········································································································52文献综述···············································································································

8、···········62.1企业文化与企业绩效的内涵····················