商务论文-白波

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1、AnAnalysisonCultivationofInterculturalCommunicativeCompetenceInBusinessEnglishTeachingBaiBoAthesissubmittedtoCollegeofForeignLanguage&LiteratureinPartialFulfillmentoftheRequirementsfortheDegreeofBachelorofArtsinEnglishLanguageandLiteratureSupervisedbyMs.YuFengmeiHunanInstituteofSci

2、enceandTechnologyYueyang,HunanMay,2010AbstractAtpresent,economicglobalizationisspeedingup.ChinahasmorefrequentinteractionwiththeglobaleconomyafteritsentryintotheWTO.Inordertomeettheinternationalcompetition,Chinaisinurgentneedofamultitudeofversatiletalentedpeoplewhoareequippedwithth

3、ecompetenceininterculturalcommunication.ThisposesanunprecedentedchallengetoEnglishteaching,inparticular,theBusinessEnglishteaching.Therefore,thisthesisexplorestherelevantknowledgeoninterculturalcommunicationthroughtheinterrelatedculturalandcommunicativetheory,andputforwardtheimport

4、anceandnecessityofinterculturalcommunicativecompetence.Consequently,thisthesismakesanattemptonthecontentandmeasuresoncultivationofstudentsfInterculturalCommunicativeCompetenceinBusinessEnglishTeaching,soastomakeuseoftheEnglishininterculturalcommunicationwhenthestudentsgraduatefromt

5、hecollege.ThisisthetargetoftheBusinessEnglishteaching.Keywords:culture;communication;interculturalcommunicativecompetence;businessEnglishteaching;摘要目前，经济全球化的进程在加快，屮国加入世界贸易组织Z后与世界经济的交往也越来越密切。为适应国际竞争的需要，中国需要人量具备较强跨文化交际能力的复合型人才，这对我们的英语教学，尤其是商务英语教学带来了前所未有的挑战。因此，本文从文化和交际的和关理论來探讨跨文化交际的和关

6、知识，进一步提出了跨文化交际能力之重要性和必要性以及如何培养学生的跨文化交际能力，本文就在商务英语教学屮培养学习者的跨文化交际能力的内容和方法等方面进行了尝试性的探索，从而使学生毕业后能使用外语这门工具成功地进行跨文化交际。这也是商务教学的根本目的。关键词：文化、交际、跨文化交际能力、商务英语教学ContentsIntroduction11Theinterculturalcommunication21.1Cultureandcommunication21.2Interculturalcommunication41.3Thecharacteristicsofi

7、nterculturalcommunication52Theinterculturalcommunicativecompetence72.1Thedefinitionofinterculturalcommunicativecompetence72.2Thecomponentsofinterculturalcommunicativecompetence82.3Theimportanceofinterculturalcommunicativecompetence92.4Thenecessityofinterculturalcommunicativecompete

8、nce103BusinessEnglishteach