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1、AbstractTheservosystemisthecorecomporientofthemotioncontrolsystemautomationindustry,amulti-disciplinaryhigh-techindustry.Theservosystemproductsarewithhightechnicalcontent,andstronglyprofessional,andwidelyused,whichtechnologicalprogressistheimportantroleinpromotingtheimprovementan
2、ddevelopmentofChina'sequipmentmanufacturingindustryaswellastheindustriallevel.Currently,ACservocontroltechnologyisthedirectionofthegreateffortstodevelopnewtechnologiesinthefieldofservosystem,andalsoinmanyindustrieshasbeenwidelyused,oneofthemosttypicalapplicationisinCNCmachinetool
3、s,large-scaleprintingequipment,metalformingmachines,industrialrobots,automationandtextileindustries.AlthoughthearticleisamarketingstrategyonitsownservosystemaccordingtotheWXcompan/sactualsituation,butthroughthisanalysisandresearchondomesticservosystembusinessdevelopmentandmarketi
4、ngstrategyformulationalsohasacertainreferencevalue・Thepurposeofthisstudyisbasedontheactualwork,todotheanalysisandformulationoftheoverallmarketingstrategyfortheWXcompanyservosystemproducts.Thefulltextofthebasicideaisstartedfromthemacroenvironmentathomeandabroadtothecompan/sinterna
5、lmicro-environmeritanalysis,usingthePEST,fiveforcesmodel,SWOT,4Psandotherclassicmarketingtools,WXcompany'sstrengthsandweaknesses,opportunitiesandthreats,capacityandthelackofunfolding.Servosystemindustrydevelopmentandtrendsintheoverallanalysisoftheexternalenvironmentoftheservosyst
6、emindustryinquiryfound.Thencarefullyandin-depthanalysisoftheWXcompany'sinternalenvironment,sothatwemoreclearlyunderstandtheproblems,butalsoclearlyknowthattheyhavetheabilityandadvantages・ThroughfurtheranalysisoftheWXcompanycompetitivestrategyandaclearchoiceofthetargetmarket,thespe
7、cificdetailfromfouraspectsofproductmarketingstrategy,pricemarketingstrategiesdescribedtheformulationofmarketingstrategyoftheWXcompanyservosystem.KeyWords:ServosystemMarketingstrategyEnvironmentanalysis目录摘要IAbstractII1绪论1.1研究目的与意义(1)1.2研究内容与方法⑷2相尖理论与分析工具2.1PEST分析(6)2.2波特五力模型(7)2.3
8、SWOT分析(8)2.44Ps营销组合(8)3WX公司外部环境分析3.1宏观环境
