成熟期产品广告策略研究

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1、苏州大学硕士学位论文成熟期产品广告策略研究姓名：陈述申请学位级别：硕士专业：企业管理指导教师：李晓峰20090901成熟期产品广告策略研究中文摘要在上述理论研究的基础上，本文引入了具体案例，希望通过案例的分析，一方面验证木文关于产品生命周期成熟期的广告应对策略，另一方面指导企业的广告实战，达到使企业从容应对竞争，规避策略风险，在市场上保有更长久的生命力的冃的。关键词：产品生命周期成熟期广告策略作。者：陈述指导老师：李晓峰Theresearchonadvertisementstrate0fmatur

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