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1、真题集1.大作文B2T2Reference:promptservice,safety,cleanandcomfortableseats,well-traineddriver,well-maintainedappearanceoftaxis24hourservice:lateflight/departure/arrivalofclients,conferences/meetings,workovernight/overtime,internationalbusiness/tradeLongdistance:airportfarfromthecompany,ur
2、gentbusinesstriptonearbycity修改版ProposalontheSelectionofTaxiFirmIntroductionUponrequestofMr.Smith,thelinemanager,IamsubmittingthefollowingproposalontheselectionofTaxiFirm.FindingsAftercomparingthetwotaxifirms,thefollowingfindingsaremade:Firstly,anumberofgoodreferencesforTelecarsarea
3、vailableabouttheirqualityservice,zeroaccidentrecordandcommitmenttocustomers.Theyalsoprovide24-hourservicewhichismuchneededbyusespeciallyforpickingupthelatearrivalofforeigncustomers.Ontheotherhand,StreetlightCabsisabrandnewcompanyandthusnoreferencecanbefoundforthem.Theyprovidelongdi
4、stancetransportwhichisimportanttousduetotheneedforurgenttripstonearbycities.However,theydon'thaveawebsiteandsointernetbookingserviceisnotavailable.ConclusionTelecarsisabletoofferbetterservicetous.RecommendationItisrecommendedthatTelecarsismoresuitablefortheneedofourcompanybecauseof
5、itsreliability,goodreferencesandconvenientservices.B2T3修改版ReportonEffectivenessofDifferentAdvertisingMethodsIntroductionTheobjectiveofthisreportistoevaluatedifferentadvertisingmethodsNorleciscurrentlyusing.FindingsThekeyfindingsaresummarizedasbelow.Directmailshaveprovedineffectivea
6、sfewpeoplereadthem.ThenumberofprospectivecustomerswholearnaboutNorlecfromitswebsiteislikelytoincreaseduetothenewlinkstosomewholesalers'websites.Advertisementsinmagazinesespeciallyinthespecializedonesareveryeffective.Forthisreason,moremagazinesshouldbeincluded/coveredinouradvertisin
7、gscheme/campaign.Statisticsofothermethodsaresimilartolastyear'sresults.ConclusionItcanbeconcludedthatradioandmagazineadvertisingstillrankfirstamongvariousadvertisingmedia.RecommendationsInspiteofthehighannualcostforradioadvertising,itisrecommendedtobecontinuedsincemostcustomerswere
8、reachedbyit.Duetothecoming
