策略管理-南台科技大学

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1、南台科技大學97學年度第2學期課程資訊課程名稱課程編碼系所代碼開課班級開課教師學分上課節次地點必選修課程槪述II課程目標策略管理Q0M029010Q碩硏科管一甲碩硏科管二甲黃識銘3.03一234教室D101選修策略管31(StrategicManagement)乃商管領域的一個重要議題。由於策略管理的內容，基本上仍以各種策略與組織的經濟理論爲基礎，藉由硏讀及個案討論的過程來建立策略觀點，冀盼爲未來硏究及實務分析扎下深厚基礎議題的相關理論爲基礎。從理論與實務的角度，讓同學熟悉策略管理的相關硏究，培養同學分析問題的邏

2、輯能力，期望有助於硏究與實務的應用。本課程之目標旨在訓練同學「槪念化」(Concepumlize)的能力，這對於理論架構的建立與基礎觀念之紮根，應是很有幫助的。簡言之，修習本課程的同學應對每一課題之重要觀念加以釐清，特別是該觀念的本質與內涵(content)究竟是什麼，必須深入的探究(What)，然後再思考其對管理之重耍意涵(sowhat)與如何應用於實務上(How)°課程大綱week1.課程介紹chi導論(introduction)week2.Ch2關係人與價値討論chip.29ch3使命、遠景與目標week3

3、.ch4總體環境分析討論ch2p.45，討論ch3p.78共同硏讀paperweek4.Ch5個體環境分析討論ch4p.l21week5.Ch6資源與能耐的分析討論ch5pl40week6.Ch7競爭領域與策略佈局討論ch6p」68&paperdiscussionIweek7.Ch8單一競爭的佈局討論ch7p.210&paperdiscussion2week8.Ch9整合策略與策略聯盟討論ch8p.234&paperdiscussion3week9.midtermweek10.ch10多角化策略、重整策略與外包策

4、略討論ch9p.266&paperdiscussion4week11.chi1全球策略佈局討論ch10p.287&paperdiscussion5week12.chl2策略執行與組織變革、人力資源和企業文化討論chllp.315&paperdiscussion6week13.chl3策略執行與組織結構討論ch12p.341week14.ch14策略控制討論ch13p.383week15.個案討論l.Kao2.Kanebo3.Shishidoweek16.個案討論4.Zara.5.Coach6.P&Gweek17.

5、個案討論7.SharpS.Elpida9.Walgreensweek18.finalreport/test英文大綱weekl.(courseintroduction)，chi(introduction)week2.Ch2(stakeholderandvalue)chip.29ch3(mission,visionandgoal)week3.ch4(macro-environment)ch2p.45，ch3p.78discussionpaperweek4.Ch5(micro-environment)ch4p」21we

6、ek5.Ch6(resourceandcapabilityanalyses)ch5p」40week6.Ch7(competeareaandstrategylayout)ch6p」68&paperdiscussion1week7.Ch8(singlecompetelayout)ch7p・210&paperdiscussion2week8.Ch9(integratestrategyandstrategyalliance)ch8p.234&paperdiscussion3week9.midtermweek10・chlO

7、(diversitystrategy,restructuringandoutsourcing)ch9p.266&paperdiscussion4week11.chi1(globalstrategylayout)chlOp.287&paperdiscussion5week12.chl2(strategyimplication,organizationchange,humanresourceandcooperateculture)chi1p.315&paperdiscussion6week13.chl3(strate

8、gyimplicationandorganizationstructure)chl2p.341week14.chl4(strategycontrol)chl3p.383week15.casestudyl.Kao2・Kanebo3.Shishidoweek16.casestudy4.Zara.5.Coach6.P&Gweek17.casestudy7.Sharp8.Elpi