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1、Sportsoverlords:NIKECompanyaboutNIKEEnglishoriginalintentiontoreferGreecethegoddessvictory.NIKEistheworldfamousSportsgoodsBrandThiscompanyproducesthesportsgoodsall-encompassing:clothing,footwear,sportsequipment,etc.Chinesetranslationfor耐克Developmentprocess1.1971yearsbecauseo
2、fthegoddessofvictorynamedNikehasapairofwingsdancing,studentscarolLinDavidsondesignthefirstSwooshlogo2.1978years,NikeSwooshlogobytheboxintoactualshapeline,appearinthebottomofthestandardcharacter,moreeye-catchingoutstanding3.1985years,thesignofthesquareincombination,formingneg
3、ativeandpositiveeffect4.Now,accordingtoneedtobealoneSwooshsignuse.SuccessfactorsWhydidthesignoftheenterprisecultureforNikesoimportant?ReasonisthatitandTheUnitedStatesAncientwisdom"JusttoDo"(JustDoIt).NotsellingNikeSportsshoes,itsoldisawayoflife,thisisthekeytoitssuccessEstabl
4、ishpositionNike'ssupremacyisinavictoryoverandastrongopponentoftheestablishmentofafterForexample,asarisingstars,Nikeeverfacedadidas,ThegreatpressurevsThemainproductsNikeMercurialNike'smostoriginalityfootballproductsfromshining,andthoroughlychangedthedesignoftheexteriorofthefo
5、otballboots.NikeTiempoLegendThemainproductsNIKEAF-1ThemainproductsNikeAW77Itisthefirstvehicledesignedspecificallyfortheraceevencapunlineduppergarment,itislegendaryAW77lookslike.BrandadvertisingTheplaylegend"themaincharacter:cristianoronaldoanddidierdrogba,fabiocannavaro,Wayn
6、erooney,ronaldinho,robinho,FranckriberyThescorpionmeasures,"themaincharacter:ronaldo,FrancescotottiRonaldinho10Rfree-kickSportadvertisementDevelopmentprofileNikeassignedthedesignofcompanyofdepartmenttomakeperfectthesignofregulatingsystemapplication,signayearwillbeusedinwebsi
7、te,stores,internalandDuoZhong20000products,soneedspecialemphasisontheuseofalogoofflexibilityTHEENDThanksforyourtime林子谦，黄志德，赵磊，陈宇，王乐涛，罗允颢
