鹏润电器简介（终稿）-OK

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1、因为站得更高，所以看得更远！我们是一支自信并相互信赖的团队，我们拥有敏锐、犀利的目光；我们拥有对成功强烈的渴望；我们拥有炽热的创业激情；我们拥有……这有助于我们比竞争对手更快的发展，取得持久、领先、丰厚的市场份额。Becausewearestandingonahigherposition,weareabletohavebroadervision!Weareateamwithconfidenceandmutualtrust.Weownsharpandacutevision;weareeagertoachievesuccess;wehavepassiontodeve

2、lopourbusiness……Allthesefactorshelpustowinandleadincompetition,andobtainlong-termprofitablemarketshares.目录鹏润电器背景介绍CompanyBackground鹏润电器公司简介CompanyIntroduction鹏润电器组织架构OrganizationChart鹏润电器运作模式Managementpattern差异化经营Businessmode鹏润价值观ValuesofEagle鹏润目标GoalsofEagle远景规划VisionofEagle鹏润电器背景介绍

3、自1987年成立以来，国美电器在家电零售业始终处于领导地位，并作为行业标准被广泛参照与效仿。如今，国美电器已经从初期的小店铺发展成为拥有数万员工、300余家直营店的大型企业，年销售额达238.8亿元。SincetheestablishmentofGomeHomeAppliance,wehavetakenleadingpositioninthehomeapplianceretailbusinessandsetexamplesandregulationsfortheprofession.Nowadays,GomeHomeAppliancehasdevelopedfr

4、omasmallstoreintotheenterprise鹏润电器公司简介鹏润电器由国美集团（香港上市公司）投资与控股，是国美电器的兄弟公司，单店经营面积将达到2万至3万平米。鹏润电器将不断的进行自我超越，力求不断创造新高，引领行业标准，并与国美电器实现完美互补关系，创造国际化品牌。EagleElectricApplianceisinvestedandleadedbyourbrothercompany----GomeHomeApplianceCo.Ltd.Eachstorecoversfrom20000to30000㎡.EagleElectricApplian

5、cewillcontinuouslyimprove,andachievenewsuccessandleadinretailbusiness.WestrivetomakenecessarysupplementtoGomeHomeApplianceandestablishournewinternationalbrand.差异化经营市场定位差异化Oncustomers产品定位差异化Onproducts采购模式差异化Onpurchase营销模式差异化Onmarketing服务模式差异化Onservice市场定位差异化OnCustomers锁定对生活品质有较高需求的人群T

6、argetconsumersseekinggoodqualitylife重点发展追求时尚且具有一定消费能力的人群Mainlyfocusedonthefashionablepeoplewithconsiderablyconsumingpower积极开拓政府和集团采购市场Activelydevelopgovernmentandenterprisepurchasebusiness创立中国家电零售行业新标准，推进中国家电产业发展Toestablishthenewcriterioninthehomeappliancebusinessandtoimpelthedevelop

7、mentofChinesehomeappliancemarket产品定位差异化Onproducts注重尖端技术产品的引进Introducingthehigh-techproducts与国际市场同步提供最新家电产品，更多引进原装进口家电产品Moreoriginaldirect-importproducts.全面涵盖家用电器品类，提供完善家电解决方案Fullcoverageonelectricapplianceproductsandofferperfectsolutiontobetterlife.采购模式差异化Onpurchase净价采购Netpricepurcha

8、se议价采购Negoti