商务ppt模版041

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1、IndiaSocialMediaReport,Edition2KeyFindingsResearchMethodologyThesurveywasjointlyconductedbyBlogworksandNMInciteinNovember2010.Adetailedquestionnairewashostedonlinetocollectresponsesfrombrands/organizationsandagencies/consultingfirms.73%oftherespondentsfrombrands/organiz

2、ationsstatethattheyhavebeendirectlyinvolvedinmanagingtheirsocialmediaprogramme;Responsesfromthosenotinvolvedwerenotconsidered.Researchanalysishasbeendoneonasampleof499respondentscomingfrom3segments–-Brands/organizations-236-Agencies/Consultants(Agencies)-208-Others(Prim

3、arilystudents)-55Statisticalanalysisofeachquestiononlytakesintoaccountvalidresponsestothatspecificquestionandnotthetotalnumberofentries,thusallowingforamorepreciseevaluation.3Socialmediaadoptionismainstream,last2yearshavecontributedsignificantly4Base:228RespondentsQ.Has

4、yourorganizationengagedinanysocialmediainitiatives?74%inpast2YearsQ.Sincewhenhasyourbrand/organizationbeenengagedinsocialmediaactivities?Base:177respondentsMainstreamRecent5Majorityofbrandsmanagetheirsocialmediaengagementsin-house;only23%areoutsourced6Base:172Respondent

5、sQ.What’sthenatureofyourbrand/organization’ssocialmediaengagementprogramme??Fig.in%SurveyReport–Edition1(2009)Adoptionofsocialmediahaslikelyresultedinincreationofin-sourcedpositionswithinthebrand/organization778%socialmediaprogrammesareB2Cfocused;B2Badoptionat41%isenco

6、uraging8Base:174RespondentsQ.What’sthenatureofyourbrand/organization'ssocialmediaengagementprogramme??Fig.in%CrossTabB2CB2BPartners&employeesB2C100%30%25%B2B58%100%38%Partners&employees74%59%100%B2Bfocusedprogrammeshaveastrongfocus(58%)onB2Cengagementtoo9Nearly80%ofsoci

7、almediaprogrammesareledbythemarketingdepartmentofbrands/organizations;salesdepartmentsarealsoshowingakeeninterest10Base:173RespondentsQ.Whichofthefollowingdepartment/sis/areresponsiblefortheplanningandexecutionofthesocialmediaprogrammeinyourorganization?Fig.in%Corporate

8、Communicationisanotherkeydepartmentinstrumentalinsocialmediaplanningandexecution11Marketing,ORMandLeadGenerati